SEO has become the lifeblood of almost all the businesses running online. There’s no way to ignore it. Rankings matter, so does the way you can get these rankings. Google has 200 different ranking factors through which it gauges a webpage to rank on top of a search engine result page (SERP).
Covering all of them can be highly rigorous, but most of the websites do fine with the online presence when they adopt effective SEO strategies.
Besides paid promotions, SEO is one of the ways through which you can achieve the visibility of your web pages on a search engine such as Google. In this article, we intend to give you five practical SEO strategies that can easily boost the web presence of your business.
Here we go:
1. Managing the link profile:
Link building is a SEO concept that can easily boost up your web presence if done properly. The links can be of three types:
- Internal Links
- Outbound links
- Inbound links
Internal links are those links that you create within your website. For example, if you have a food blog on which you have chosen to write a post about ‘Chinese delicacies’. Your content somewhere links to a previous post you published about ‘the 5 best dumplings in China’. This way you created an internal link that directs toward your own website.
Outbound links are those links that direct a reader on another website. For example, if you use a piece of information from another source, and link the source in your content, you’re creating an outbound link.
Inbound link is the opposite of an outbound link. An inbound link is created when another website links to your website.
All these types of links are important if you want the search engines to crawl better through your website.
2. Keyword research to target better:
Keyword research makes your content better. It gives your content the direction that the searchers want to see. What are keywords? They are words that are frequently searched over the internet.
When you formulate your content around a well-researched keyword, the search engines start noticing your website.
However, it is never a good idea to stuff keywords on a page in hopes of ranking higher.
Keyword research and placement of those keywords on the appropriate places in your content will help your web page rank higher.
You should use the appropriate keywords in:
- Title tag
- Meta description
- H1 tag
- Body text
- First hundred words
- Last hundred words
There’s a lot that goes into optimization of your text to create greater visibility. You can go for DIY techniques to achieve better SEO scores of your content or go for an SEO agency’s services.
3. Mobile Optimization of your Website:
Businesses around the globe are quickly adapting mobile responsive websites. Before 2019, Google did not rank a website for its mobile responsiveness, but now it does. SO, why miss out on an opportunity?
Why is mobile optimization important? Because the users are highly reliant on their phones instead of other devices for their search queries. Phones are under your palm and you can easily open your browser and type a query.
What if you open a web page on your cellular device that doesn’t fit on your screen?
You will definitely be annoyed.
This is why mobile optimization of a website is an important step in the SEO process.
Small businesses should invest some money in using a web development service instead of going for a completely DIY web development process.
This will lead them to perform better in the cut-throat competition.
4. Voice search optimization:
Just like the mobile optimization, voice optimization is also a relatively new concept. Voice search usage has increased with the use of voice assistants in the smartphones.
People prefer using voice queries in hectic situations where typing is not possible.
How voice search is different from the typed search? We generally speak longer sentences than we tend to write.
The basic difference between a typed query and a spoken query is the length. Voice queries usually use long-tail keywords and they are most likely to be question based. However, it is not always necessary.
The best strategy to optimize your content for voice searches is to include frequently asked questions in the text.
Other than that, location based information plays an important role in voice optimization.
5. Optimization for featured snippets:
Optimizing your content for featured snippets is another smart SEO strategy. The featured snippet is a descriptive text box that appears when you enter a search query on your search engine.
Searchers are most likely to click the link that gives them the information in the featured snippet form. To optimize your text for a featured snippet make sure to:
- Run a through keyword research
- Always see the suggestions in ‘People also ask’ section of the search engine and optimize your text accordingly
- Format the text in small paragraphs, lists and bullet points
- Keep the answer length of FAQs limited to 58 words.
6. Use Local SEO services:
Local SEO is a concept in which you promote your business to specific audiences that come within the range of your business. There are many ways to implement local search engine optimization.
You can optimize your website for local audiences through using locally relevant terms. Other than that, you can register your business with local directories and get reviews from your existing customer base.
Local SEO also includes all your social media presence efforts that directly connect you to your customers.
You can DIY local SEO services, but it gets hard to manage the global and local visibility side by side.
In such situations, you can always take help of an authentic company such as @TKDigitals.
SEO strategies, if implemented the right way, can make you garner huge profits. Your website’s traffic increases without spending crazy money on ads through these strategies. However, it is always better to take experts on-board if you are not sure of your business acumen.