Reviews for Hotels

Have you ever been forced to check in a hotel you are not familiar with due to an error regarding the booking in your preferred hotel? How did the experience turn out? Were you glad that you got to stay in that hotel, or did you have a horrendous experience you would want to forget? Do you think that the second hotel is a bang for your buck, or you could have done better?

In that situation, you are the customer and not the owner of the hotel. But what if the roles were reversed and you are the owner of the second hotel? What do you think the review would reflect? How would you use the review?

Even for established hotels, reviews matter a lot. A few bad reviews are sometimes enough to damage a well-known hotel’s reputation. While some customers may disregard a handful of bad reviews, hotel connoisseurs might take matters into their own hands and investigate what has been said in the negative reviews.

So, are hoteliers gaining something from reviews or is it just a nuisance to their operations? Do more hotel reviews mean more bookings?

Benefits of Hotel Reviews to Hoteliers

It makes the hotel’s website come up more often in search results.

Having a huge volume of reviews means that your hotel’s website and other social media pages will show up more often in internet search results. It might even become a suggested search result which will translate to more users clicking on your website’s link because it has been suggested by the search engine.

The opportunity to interact with your past guests is extended.

Some hoteliers, especially those who own independent hotels, are very hands-on with their business. Some even take the time to pose as desk clerks just to get a firsthand experience of how things are going with the hotel. With the help of reviews, hoteliers are given the chance to extend the interaction between them and the guest beyond the hotel’s walls. They will be able to read and respond to people’s reviews, may it be good or bad.

Hotel reviews double as free advertising or marketing material.

The best thing about guests reviewing the hotel within their discretion is that it eventually becomes something that attracts future guests. Positive reviews and even bad reviews with positive responses can entice people. This generates a feeling of trust because the reviews are organic. Sometimes, reading reviews is enough for a customer to be convinced to pay a higher price for a credible hotel.

Reasons Why Guests Read Hotel Reviews

To verify the hotel’s credibility and if it is up to their standards.

Before reserving a room or checking in, most guests take the time to go through hotel reviews from different sources. Therefore, hiring a hotel reviewer is beneficial for your hotel. Professional reviewers know exactly which words to use to attract guests while not compromising the hotel’s integrity. Reviews are a way for customers to gauge if a hotel really is as good as it looks in photos.

It helps them identify which hotels are dedicated to giving their guests the best service.

Sometimes, past guests evaluate more than the quality of the hotel’s amenities and inclusions. Some of the best reviews include an assessment of how friendly the staff was, if they were easy to talk to, if they got the job done properly, etc.

Substantial reviews help them decide whether a hotel is worth staying in or not.

A review need not be three paragraphs long to share why a hotel is worth staying in. A couple of sentences for general review, a few that go into details, or even a star rating for different attributes can be considered a substantial review. Attaching photos is even better because this means that the reader will have more material to base his judgment on whether to stay in the hotel or not.

Proper Ways to Respond to Hotel Reviews

Apologize if a guest had a negative experience.

No hotel on the face of this earth is perfect. From time to time, no matter how celebrated the establishment is, a guest will come and have a bad experience. However, this should not be considered a setback or something to be angry about. Lapses may happen but a customer appreciates a sincere apology and a promise to do better. Refrain from discrediting bad reviews and communicate with the reviewer calmly and investigate what went wrong on your end.

Use the reviews to gather data on how to improve the hotel.

Hoteliers are aware that there is always something to improve in their hotel. At times, professionals are hired to assess the hotel but guest reviews are also counted in the equation. Whether this is about keeping track of carbon emission, quality of food, or thoroughness of room service, there is a review out there that will answer the question. What’s more is, hoteliers will be able to glimpse their hotel from a guest’s point of view and connect with their needs and wants as guests.

About The Author:

Katreena is a scientist and a life hack specialist. She’s authored scientific journals on biotechnology and molecular biology. To take a break from scientific journals, she puts her mind into writing about lifestyle, health, and sustainability. She strongly believes that kindness makes the world go round.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.