Today, more and more businesses are using digital marketing as a bedrock for branding and promoting their services. Right from punchy SEO campaigns to result-driven PPC, digital marketing provides businesses with the power to transform a visitor into a buyer. However, attaining these goals requires more than just simple training. Yes, we are talking about certain traits that help a successful digital marketer stand apart from the crowd. If you follow or have seen the work of Swetha Charukula, you will definitely know that she has the right blend of qualities that make her better than many others.
Now, the question is – what are those traits? Below we have highlighted the same.
- Communication skills
To craft interesting stories and articulate them efficiently, outstanding communication skills are a must. We all know that language is the way that shapes the milieu where the brand can easily interact with its customers. For this, deeper understanding and knowledge are needed about the language of the targeted audience. A good digital marketer knows how to translate complicated ideas into easy concepts. We all know that digital marketing is something that can establish conversations. Hence, you cannot overlook the importance of great communication skills.
- Creative mind
If you see the work of Swetha Charukula, then you will know how creatively she has taken the marketing campaigns. She has that creative mind that is needed to turn boring campaigns into attention-magnet ones. Creativity is one of the ingredients that can instill freshness and revitalize campaigns. Just keep in mind that creativity is not only limited to creating attractive plans but it is something that must influence the brand’s bottom line.
- Ease of adaptability
Without constant changes, digital marketing is not very effective. It is because a digital marketing plan that was effective yesterday might not work well today. Do you know why they are not obsolete? It is because search engine algorithms change, platforms evolve, and the tastes of people vary regularly. Hence a digital market must have the ability to be abreast of evolving trends/markets and be agile to modify their strategies to meet the current needs.
- Analytical thinking
The digital marketing concept is completely data-driven. Each click, navigation, scroll, and buying process can easily change into useful data. This is crucial when it comes to getting familiar with the behavior of the customers and tracking the campaigns’ performance. Before you connect with a digital marketing expert, remember one thing – a campaign is not only based on creativity. Instead, it is customized, changed, and implemented as per the ever-changing data analytics. Thus, an analytical mindset like Swetha Charukula is critical to ensure the ways to have successful plans.
- Responsiveness
To have result-driven plans, one should be responsive enough to the ongoing trends and demands. However, understanding the targeted customer demographic is necessary. For this, empathy is the most critical aspect. This trait helps the experts to put their feet into the shoes of their customers. Through this, they can easily perceive the emotions, experiences, and expectations of the targeted audience. And, all these are essential elements to make result-oriented and consumer-focused plans.
- Tech-savvy
If you think that having soft skills is enough to succeed as a digital marketer, then you are wrong. It is because most digital marketing platforms now have AI features and analytical tools. For this, you must have technical knowledge. According to Swetha Charukula, using automation software, getting familiar with algorithms, knowing new platforms, etc. are now a part of technical knowledge.
- Curious mind to learn new things
Whether you know it or not curiosity is needed to fuel discoveries. With a curious mind, you get the power to question traditional rules, explore out-of-the-box ideas, and drive innovations in your campaigns. In addition to this, curiosity is one of the traits that can push a digital marketer to break the boundaries and come out with something better.
Closing remarks
In addition to these, strategic thinking, collaborative souls, and confidence to express ideas and thoughts. All these together can help a professional stand out among the rest. Any business looking for an expert can consider these traits while searching or simply join hands with Swetha Charukula and her firm Riverhood (the most prominent name in this niche) for the best digital marketing services.
