Digital Marketing is the easiest form of marketing if it is done in the right way. The way the Digital Marketing Industry has grown over the years is unbelievable. A report claims that “More than 200 Million users access digital services through their smartphones.” With stats like this, it is understandable that the growth of the digital advertising industry in India is more than 33%.
If your business is not taking digital marketing seriously, then you are losing a lot of your potential customers. Even if you are doing digital marketing for your business, it isn’t enough. There are a lot of things that you need to know while doing digital marketing.
Even if you have hired a Digital Marketing Company in Bangalore or any part of India, it doesn’t mean that your work is done. Many businesses make this mistake and end up losing a lot of money. Digital Marketing companies insist them to buy expensive tools that don’t even help in the growth of their business.
Search Engine Optimization
Search Engine Optimization is the process of optimizing your site to rank it higher on the search engine result page. SEO is growing and changing every year with a new algorithm update. The tactics that used to work in the past aren’t helpful now.
With ever-changing algorithms, there is one thing that always helps and that are some of the SEO tools.
Tools that you can use:
Two SEO tools are undoubtedly the best in the marketplace.
Ahrefs: Ahrefs is the best SEO tool that is available in the market. It has a lot of helpful features like “Keyword Research,” “Competitor Analysis,” and other useful options that are very useful while creating an SEO strategy.
Semrush: Semrush is considered as the best alternative to Ahrefs. Many people in the industry prefer it over Ahrefs. It is cheaper than Ahrefs and performs a little better in areas like “Keyword Research.” Semrush is used by major companies such as Forbes, Philips and Paypal.
Many SEO companies in Bangalore and other parts of the world recommend buying Moz tools for SEO. However, Moz isn’t recommended by many SEO experts.
Social Media Marketing:
Facebook has more than 2.6 billion monthly active users. One-third of the world population is on Facebook. Looking at these stats, it may be clear to you that Social media is a vast platform to showcase and grow your business.
If your Digital marketing agency in bangalore or other parts of India does not focus on the social media handles of your business, then you should ask them to start doing it. You should know about two technologies that can enhance your Social Media Marketing Campaign.
Tools that you can use:
Buffer: Buffer is one of the best ways to manage your social media and boost your social media marketing strategy. You can schedule your post on all the major social media platforms like Facebook, Instagram, Twitter, Linkedin and Pinterest from Buffer app.
Canva: Content is the backbone of your success in any social media platform. You can’t survive in the market without delivering good content. Using software like Photoshop, or Lightroom can be tough and expensive as well. Canva is an easier and cheap option that can revolutionize your image content on the web.
Many Digital Marketing agencies in Bangalore and other cities waste money on unnecessary tools. You should ask them if that tool is really necessary or not.
If your SEO agency in Bangalore is doing paid advertising for your business, then you should recommend them to use Spyfu. Spyfu is one of the best research tools for PPC advertising.