Have you ever seen a big established business running without a logo? You have not, right? It is because there exist none. A logo is like the face of the brand and without it, your brand can’t communicate its values. A logo is the essence of running and well-established business.
Be it the bluebird which provides the freedom of speech, or a swoosh that motivates you to step ahead and do it, A brand logo is like a visual form of communication that inflicts emotions. It is like an intermediary between evoking information and perceiving it. If the brand logo is succinct, people can guess the nature of the brand correctly even if they were seeing it for the first time.
The colorful and funky font of Baskin Robins (BR) communicates lively and fun vibes however, the brand logo of Channel, resonates with sophistication and elegance.
The logo depicts the core value of the business and endeavors what it has to offer
How to create an impactful brand Logo
Do your research
Logo Designing is not as easy as it looks. It takes time, energy, and creativity to stumble down the thought process on a piece of paper. Logo Makers put in all the efforts to nail the perfect logo design. Logo designing is not a one-day process and it requires lots of brainstorming, critical thinking, researching, and time investment to stay relevant. Here are some questions you need to ask to figure out before putting your thoughts to a visually appeared logo. These questions will help you get a clearer image of where you stand.
- Who we are?
- What makes us different?
- Who is our target audience?
- What are our values?
- What’s our personality?
- What do we want to communicate?
Make it simple, classy heartfelt
“Make it simple, but significant.”
According to Logozila a Logo is an epitome of what a brand stands for. It is a visual personality that tends to make the brand foundation strong. Imagine going to the market and seeing all the need-based as well as luxurious products without a logo. Now, where is the brand identification, the recognition, the value, the market share, and the customer loyalty? That’s the prominence the Logo creates which goes long term.
Complicated logos and personalities work the same way. They make people confuse and people eventually lose the minimal interest they have in them. An intricate symbol will be built in complexities and a shabby understanding of the brand. Moreover, complex logos are hard to understand.
A well-designed logo has the ability to capsulate the whole Brand narrative into a simple, yet pleasing picture.
“Logos are the graphic extension of the internal realities of a company.” —Saul Bass
Well-made logos are easier to replicate. Let’s take the example of the arch of McDonald’s M or the symbol of Telenor or Mercedes. These emblems are very easy to make and hence, they are easily recognizable and can be retained in the customers’ memory. Their simplicity is one reason for them to stand out and target the audience at large while building a customer base and large retention side by side.
Famous Brand Examples
Rolex is an exquisite and luxurious watch brand. It is a high-end elite company, which knows the art of communicating its value through its logo. It has a very simple yet well-appointed brand logo. Its logo contains a gold crown with a five-pointed coronet and below the crown, Rolex in green is written with a classy font. The gold color in crown symbolizes the brand excellence and the green colors refer to the prosperity of the brand.
The aroma of fried chicken and KFC would most probably pop in your head. Do you know, KFC stands for Kentucky Fried Chicken? KFC uses wordmarks as well as a mascot to create a distinctive image. The color coordination and the font create a friendly reputation for the brand. The bright red colors signify the happiness, energy, and lively nature of the company. The bright smile of the mascot, who is also the owner of KFC, contributes to the welcoming nature of the company.
The FedEx is one of the most remarkable logos of all time due to its creativity and tricky optical illusion. If you look closely, there’s a white arrow between the E and X that stand for the company’s values are accuracy, preserving, speed, and strive for perfection. Also, each of the colors has a different meaning. All these colors reflect the different aspects of FedEx such as orange for FedEx Express, green for FedEx Ground, and Red for FedEx Freight.
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” — Lindo Leader, graphic designer, and creator of the FedEx logo
Logo designing isn’t just a piece of cake. It is where the foundation of the business is based. Every little detail can have a significant impact on the logo and how the customers perceive it. Your logo should resonate with your brand personality. An impactful logo implies superiority and hence garner customer loyalty.
However, if you want to put less effort in, then rest assured and try a logo design app that lets you create awesome logos in seconds using their premade templates.
