Social Media Marketing

Social media has ability to renovate a business. If marketing is done carefully and strategically on all major social media platforms one can take his business to the next level. But, I am repeating, you must be careful and act strategically. Let’s not forget that a large number of businesses are already available on major social media platforms but only a handful of them are doing good. So, the million dollar question is – what to do to get the best out of the social media platforms? Well, there are both things- do’s and don’t. In this post, we will address both do’s and don’ts. But, before everything else, let’s understand the importance of SMO.

Importance of social media marketing

Let’s not forget that people buy only those things that appear time and again. And to present or show a product or service there must be a suitable platform. Today’s major social media platforms such as Facebook, Instagram, and YouTube have become such popular platforms where you can showcase your product. Why choose social media as a place to showcase your business? It might be your next question. Here below is the answer.

Facebook, Instagram, LinkedIn, and YouTube have become the choice of billions of people. They just come together and talk, chat, like, and share their thoughts. As a large number of people are already over there so you don’t need to do anything extra except representing your business in the form of images, videos, profile page, groups, and paid advertisement. If you adopt the right social media marketing strategy then you can be sure of the best results and success of your business. 

Also Read: How effective is Social Media?

How do I do social media marketing?

The process to do brand awareness, promotion and marketing of your business is quite simple on social media. But, as cut-throat competition is going on all through the corridors of social marketing so you must act smartly and efficiently else, you can lose the competition. These are the stepwise instructions that you need to follow to represent yourself and your business in most effective ways.

  • To pick up the most convenient social media platform is first step. There are so many social media platform, either you can choose all of them or anyone of them. You need to make a selection on the basis of your type of business, goal, and audience. For example, if your business is related to coaching then YouTube must be best for you. On the other hand if your business is related to online food then Facebook or Instagram should be your first choice.
  • Understand your audience. How can you expect to grow beautifully unless you know and understand your audience? Understanding your audience means to understand the age, location, income scale, interest, and type of profession they are involved in etc. Once you have got access to all these details then you can proceed to the third step.
  • Next step is comparative and competitive analysis. You are lucky if there is no competition though the chances of monopoly is next to impossible in this digital age. Competition is everywhere but competition is not a bad thing. You don’t worry because being anxious will invite only difficulties. Change your thought process and adopt a different point of view. Competition teaches us how to grow and what to do to grow. So, have a close look at your competitors and see what they are doing digitally.

Also Read: What are the benefits of video marketing?

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.