Post-COVID, a lot of companies are finding there is stiffer competition than usual. No matter what industry you’re in, you may find it harder to not only attract interest, but to sign up new clients. That’s why it’s important that when you have a potential client in sight, you do all you can to get them on board. Here are a few tips to help you impress them.
Embrace business travel and meet face to face
In the past year or so, we’ve all got used to Zoom meetings and working with people who’ve never been in the same room as us. A lot of companies will be reducing their business travel and doing more online. However, if you want to impress, then meeting face to face is the way. Book a business-friendly hotel. Solitaire is an ASQ Hotel Bangkok that’s popular with business travellers and is a great place to hold meetings, or you can visit their offices.
Some of the advantages of face-to-face meetings include:
- Getting more time with a client – instead of squeezing you in for a video call, potential clients will often book a block of time
- Socialising – you can take clients out for dinner or drinks and build camaraderie
- You can give an interactive presentation
While meeting face-to-face costs more and takes up time, you’re likely to find that it’s worth it.
Print is still relevant
Most companies are now moving all their marketing online, and it’s very easy for clients to ignore website links and e-mails. That’s why it’s still worth having printed items. Take a look at tips for making business flyers. If you post flyers to clients, it costs more, but there’s a much better chance they’ll take a look at them, so it may be worth the investment if it lands you some long-term clients.
Consider creating a consortium
Too small to pursue the biggest clients? Why not form a consortium with other small businesses to take on the job? Working in a consortium can be an excellent way to impress clients, as it shows you are good at collaborating and can offer the same service as a larger firm. Of course, this can present challenges, and you have to be good at building business relationships, but overall, it can really be worth it.
Focus on a niche
It can be hard to attract clients if you’re trying to do too much. If you run a business, you need to find a profitable niche that works for you. Clients will often be more impressed if you have an in-depth knowledge of one area, rather than a passing knowledge of lots of areas, so try to stay on track.
Impressing clients isn’t always easy, especially if you’re working in a crowded marketplace. You need to be able to offer them something more than the competition, whether that’s a personalised service or something else that will impress. Give clients a more personal treatment, that goes beyond digital marketing, and you’ll find it easier to get them on board.
