Starting a small business in today’s retail commerce can be an engaging and profitable venture. In the latest development of eCommerce, it’s significant to have a substantial online presence for businesses to reach a broader audience and boost sales, conversion. BigCommerce is one the most leading e-commerce platforms all over the world.
In this complete guide, we will provide you with comprehensive guide on how to create your small business from the beginning with the help of BigCommerce. Find a reliable BigCommerce development services company that will help to build custom BigCommerce stores for your business establishment. Visit rating and research platforms such as Clutch to get detailed information about different companies and choose the best one among them.
If you’re a beginner or an experienced business owner, this guide will help you learn how to start a small business with BigCommerce and improve your business’s success.
How to Start a Small Business with BigCommerce
Let’s explore the step-by-step process of setting up your online store and starting a small business with BigCommerce:
1. Choose Your Products.
Before launching into the technical requirements of establishing your BigCommerce online store, start by choosing which products you want to sell. Evaluate the market demand, the attraction for the products, and the opportunity for branding. Whether you choose standard products or niche products, ensure that they provide a solution to a challenge and have the potential for business success.
2. Conduct Market Research.
Market research is essential for understanding your target audience and identifying market trends. Implement a variety of strategies and online tools to collect information about your target customers, competitors, and industry trends. This can assist you in making accurate decisions and establishing a special value proposition for your business.
3. Perform Competitive Snalysis
Analyze your competitors to acquire information about their strengths and marketing strategies. This will assist you in identifying opportunities and distinguishing your online business from the competition. Look for gaps in the market that you can fill and instances where you can exceed your competitors.
4. Choose your Target Market.
Choose your target audience based on their preferences, demographic information, and audience segmentation. Find out where your potential consumers are, how you can fulfill theirr specific needs, and what they are looking for. This will guide your marketing strategiesandd help you customize your products and communication to appeal to your target audience.
5. Create a Business Plan.
Create a comprehensive business plan that defines your mission, products, marketing strategies, objectives, desired market, and financial projections. A well-written business plan will guide your decision-making process and appeal to potentiall shareholders or lenders. Include a section on how you plan to utilize BigCommerce’s features and abilities to achieve your business goals.
6. Set Up Your Free Trial BigCommerce Store
Sign up for a free trial account on BigCommerce’s website. This will provide you with access to the Bigcommerce features and allow you to evaluate its functionality without signing up for a paid plan. Go through the onboarding process, provide the needed information about the company, and customize your BigCommerce store’s design and settings. Take advantage of the support resources that are available during this process.
7. Set up user permissions.
Create user accounts for yourself and any team members or collaborators who will be working on the store. Give appropriate permissions to each user to maintain proper access and security. This will help you operate your online store effectively and give others tasks as needed.
8. Fill in the store profile.
Complete your BigCommerce store’s profile by delivering essential information such as the online store’s name, contact details, and address. This data will be utilized for shipping, billing, and other business processes. Review to double-check the precision of the information to prevent any problems with customer orders or payments.
9. Add Your Products
Start adding your products to your BigCommerce store. Provide comprehensive information about each product, including the description, pricing, name, and images. Use high-quality images that present your products in the most appealing light. If you have different versions or customizations available, set them up using BigCommerce’s product options feature.
10. Set up the Foundation.
Configure the foundational aspects of your store, including currency settings, payment gateways, shipping options, and tax settings. Choose the currencies in which your customers can view prices and specify which payment gateways you will accept. Set up your shipping options based on your business requirements, and configure tax settings according to your location and legal obligations.
11. Set up a Storefront.
Choose a theme from BigCommerce’s Theme Marketplace that aligns with your brand and the look and feel you want for your store. Customize the theme using BigCommerce’s built-in tools or by using HTML and CSS if you have coding experience. Ensure your storefront is visually appealing, easy to navigate, and optimized for a seamless customer experience.
12. Prepare Order Fulfillment
Establish your order fulfillment processes, including order statuses, notifications, and product reviews. Set up order statuses to track the progress of each order and customize the notifications sent to customers at each stage. Encourage customers to leave reviews and feedback on your products to build trust and credibility.
13. Set Up Technical Settings
Configure technical settings such as domain setup, SSL certificate installation, email configuration, and DNS record editing. If you already have a domain, connect it to your BigCommerce store. Install an SSL certificate to ensure secure transactions on your site. Set up email notifications and configure DNS records as needed.
14. Officially Launch Your Online Store
Before officially launching your store, perform thorough testing to ensure everything is functioning correctly. Place test orders, check the checkout process, and verify that shipping and tax settings are working properly. Make any necessary adjustments based on your testing results. Once you’re confident in your store’s functionality, open your store to the public and start attracting customers.
Conclusion
Starting a small business with BigCommerce can be a satisfying and successful endeavor. By following the procedure provided in this complete guide, you can simplify the process and increase your potential for business success. BigCommerce offers robust marketing tools, scalability, user-friendly features, and a supportive community of users to help you build and grow your online BigCommerce store. Hire a reputed BigCommerce development services company to design and develop your BigCommerce store to be tailored to your business needs.
