If you are reading this article, chances are you have recently launched or are planning to launch your online courses.
The easiest way to go about creating your online courses is to follow the following steps:
Break Your Courses Into Sub-parts Like Modules & Lessons.
You can make your courses more digestible. Just start by categorizing content & then creating smaller content. Divide into smaller groups & keep it precise.
Embed videos from outside sources
Include instructional videos from YouTube or Vimeo to your online course platform. If you are using Spayee to sell online courses, you can add videos to the in-built platform or just integrate third-party hosting like YouTube or Vimeo. Not just that, you can even teach online live classes within your Spayee course platform as well.
Leverage the power of quizzes
You can use quizzes & live tests to strengthen key concepts and evaluate students’ progress in every chapter. You can create quizzes which auto-picks up questions. You can also upload a bunch of questions using a pre-formatted CSV sheet.
Protect your courses
Your courses are fully-secured. A few features that your Spayee online course platform offers, are as follows:
- PDF Dynamic watermarking
- In-device security
- Limit on number of device login on both app & website separately
- Non-downloadable lessons.
Communicate with students
Merely launching your online course isn’t sufficient. Once learners have purchased your courses, follow up with them. While using Spayee, you can send notifications, reminders & send messages using in-built webpush and mobile push messages. For example, everytime you go live, send them a reminder before and during the live class. Once the live class is ended, you can send them reminders about the assignment.
Deliver helpful feedback
Throughout the process, make sure you are improving your courses and sending feedback to your learners about their performance.
MARKETING YOUR ONLINE COURSES
Marketing is one most important step of the online course selling process. In order to market your online courses, you need to do the following:
MARKETING FROM ORGANIC MEANS
- Long term content strategy helps in building your online presence & credibility. Online long term reputation, voice, relationships and garnering genuine fans/followers are what follows next.
- Creates evergreen or topical content. Update the redundant content.
- Prepare your content strategy for various online media channels and meet and make sure you keep implementing and improvising them.
- It’s slow but it does work long term.
MARKETING FROM PAID MEANS
- Set up a paid campaign on platforms where your target audience is hanging out.
- One of the fastest ways to grow a list is by getting quick returns.
- Is a little costlier and needs proper strategy.
WHICH ONE SHOULD YOU USE?
Use a combination of both the types of marketing strategies. If you want to get the maximum results, create a funnel and do A/B testing of what works.
Decide How Much To Charge For Your Online Course
One of the burning questions is “How much should I be charging for my online course? This is also an important one to address early on in your course creation process. Pricing can be a bit of a trickier process. However, a few things that you can keep in mind while setting up a pricing structure is:
- Pricing Structure Of Your Competition
- The value that your course is providing
- Brand value of your online platform
- Credibility in the market
- Your Effective Cost
In the process, you will learn about the LTV or the lifetime customer value. On the basis of it, you will be able to reach out to a better pricing structure.
Don’t Overthink The Process.