marketing strategy

The new year brings about a lot of goal setting. And if you are looking to update your marketing game in 2021, you may be wondering what channels to move forward with to best reach your audience.

One of the best ways to capture audience attention and convert is through video marketing. In fact, over three fourths of companies that include video marketing in their campaigns see an increase in site traffic from those channels. And if you’ve never made a video before, don’t fret! Video marketing is relatively easy, and there are plenty of options available for you to create a string of videos that your target audience is sure to love.

Video Marketing Campaign Strategies

Knowing what type of videos to create for your brand doesn’t have to be complicated. First, you need to truly understand your target audience and the roadblocks you are facing when trying to convert. If you tailor your videos to solve those major problems, you should begin to see a spike in both traffic and conversions once these videos are out to the public.

1. Educational Videos

One effective video marketing strategy is educational videos. Creating content that helps teach your audience how to use a specific product or feature is a great way to bridge the gap you may be facing when trying to convert. This type of video marketing is also a great idea if your products are known to be complicated, or you’re looking to expand your customer base to people with lesser knowledge in your topic.

2. Expert Interviews

Set yourself apart from other competitors with a string of videos featuring expert interviews in your industry. Not only will this help drive traffic to your site, but it will also help set your brand apart as a leader in your space which can lead to more referrals over time. Expert interviews also make great social fodder, so you can share these on Twitter, Instagram and LinkedIn to reach a wider audience.

3. Testimonials

If you have a list of satisfied customers who you know would be willing to vouch for your expertise, take advantage of that by creating video testimonials. Not only do these help seal the deal for potential customers, but they are also a great way to show off your business’ work and prove that you can deliver results for a variety of people.

4. Live Streams

Say you host a lot of events through your business, or you have a particularly active following on social media. Going live on platforms such as Instagram or Facebook is a great way to show off your business in real time. You can go live at events to show the various features and encourage participation, or you can go live to answer questions about your business or the industry as a whole. Either way, going live on a consistent basis can be a great way to grow your personal or business following.

Whether you plan to post your videos on your website, on social media or through email campaigns, video marketing can be an extremely effective way to break through the clutter and connect with your audience. For more expert tips on how to get started with video marketing, including the average cost of professional vs amateur content services, check out the infographic from Rentspree below.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.