Social media marketing has revolutionized how businesses connect with customers throughout the various stages of the sales funnel. Facebook videos, in particular, are a powerful way to make an impact and boost audience engagement.
Careful planning and dedication to crafting a message are essential when using Facebook videos are a marketing medium. Here are some necessary steps for creating the perfect Facebook video.
Define Your Goals
Before you start developing a storyboard for your video, you need to identify your intentions. In other words, what success metric are you using to measure the impact of your campaign?
The goal could include anything from growing your social media following or email list to pushing conversions. The key is to know what the desired result is before moving forward.
Create a Hook
Like any salesman, storyteller or marketer will tell you: you need a hook to capture your audience’s attention. Something that stands out and tells them to stop what they’re doing and pay attention. The challenge with developing a hook is that you have mere seconds to prove that your content is worthy of further consideration.
Consider what you’ll do within the first three seconds of your video to make an impact. This approach could include asking a compelling question or using eye-catching visuals. Whatever your approach, the goal is to buy more time to get your message across.
Keep it Short and Simple
No one wants to watch a lengthy Facebook video, especially from a company that’s trying to sell them something. To get the best results from your Facebook video, keep it short and sweet. Ads should range anywhere from 10-30 seconds, while tutorials and similar clips should be no more than two minutes.
Cut the fluff and keep your content interesting, relevant, and actionable. Focus on telling a story without dragging on or becoming uninteresting.
Use Closed Captioning or Text
One of the most common mistakes businesses make when publishing a Facebook video is relying on sound to get the message across. Over half of the video content consumed in the world is via a mobile device. This means that your intended audience is highly likely to find your content while in a public setting. Sometimes, this means being unable to turn on the sound.
If you use speech to convey your message, add closed captioning so that viewers can read rather than listen. Conversely, you can use text as a part of your video to get your point across. Finally, consider what content you can publish that doesn’t require words, such as behind-the-scenes looks at how you make your products.
Prioritize Quality
Thanks to rapid technological advancements, almost anyone can make a high-quality video from their phone. Even so, it’s worth investing extra time and money in making a video look professional.
Pay attention to the lighting and sound quality, investing in a wireless mic or high-quality webcam if needed. Consider using a great Facebook video maker to edit your videos, giving them a professional-looking finish that encourages sharing and engagement. The short amount of time these steps will add to the video creation process is well worth the finished result.
Add a CTA
Finally, tell your audience what they should be doing after viewing your video. Otherwise, they’ll venture off to other things without taking action. The CTA (call-to-action) can be as simple as a request to like or follow your page. If the goal is conversions, the CTA should show potential customers where to click to complete a sale.
To create the perfect Facebook video, you need clarity surrounding what your audience wants and what goals you hope to accomplish. By creating content around those core elements, you’ll create effective Facebook video content that converts.
