Advertise Online Business

Are you one of the start-up business owners struggling to market your enterprise online? Every time you begin, the challenge will also start. There are proven effective ways to build brand identity and capture market share at the cheapest price. In fact, you can do efficient techniques for free. Traditionally, business people typically market their products or services through printed brochures, fliers, banners, paid promotions on newspapers and the like. Today, there are numerous options to promote your business since the evolution of the internet began. Hence, you must use technology to market your enterprise ensuring that it will be reached by your target market. 

So how do you get started in online marketing of your products or services free of charge?

1. Establish a Business Social Media Page and Profile

This is where you will establish a social media page for your business like using Facebook. You will just upload a business profile picture, update the business information on the site such as what you offer, contact details, business address and some product photos. If you are offering a service, it is imperative to let other people know its nature and benefits that they may get. After that, you may share the link of your Business Facebook page to gain followers, likes and more publicity. That’s how people will gain awareness about your enterprise. In addition, you may also do the same thing to other social media platforms like Twitter, LinkedIn, Instagram and so on.

2. Search for Free Reputable Business Listings OnlineĀ 

There are lots of marketplace where you can list your business for free and you have to choose wisely. You may list on Facebook Marketplace, Yahoo listings, Patch.com, and so on. Take note that your listings must always be updated including its descriptions, pictures and contact information to entice customers to get in touch with you. You must put an exciting offer to them so it will not be a boring listing. Listing it online is free but you have to exert an effort to make it distinct among your rivals in each platform listing. Lastly, utilize proper hashtags or taglines so that you can optimize your listing rankings where the right people will be able to see it. 

3. Creating Interesting articles through Blogs

In this technique, writing facts and interesting details about your products or services can help you boost your brand identity. When people find your blogs informative and helpful, you will gain instant followers. Through the blogs you are writing, you may link your business website link so it will drive traffic to the official business page. Hence, you must ensure that your are publishing high-quality articles and unique so it can add more value to your business. The more relevant your blogs to the nature of your business is much better.

4. Implement Search Engine Optimization (SEO)

Once you have successfully implemented writing quality blogs, it is time to optimize your business page. Search Engine Optimization is the process of optimizing your website in order to get more organic traffic through various giant search engines like Google, Facebook and the like. Where do you go whenever you need to research something? Nowadays, the majority of people go to Google and search certain things. As an SEO expert, guessing the most accurate keyword that users will search should be targeted. With that, your website will be placed on the top rankings or top organic searches online that boost its visibility.

5. Be a member of a relevant community forums

You must actively engage with your target audience online such as joining some online discussions related to your business. Joining local and relevant forums would be an ideal tactic. But you have to make sure that you will contribute valuable information without spreading spam. Otherwise, your posts and comments will be deleted and worst, your account might get banned. Therefore, how should you interact with them? For instance, someone posted a question like “Are home buyers better than realtors?” If your business is related to it, you may simply reply into it like “They offer fast and easy process without commissions so I agree that direct home buyers is much better” then link your website to the appropriate keyword based on the words you have commented.

Conclusion

In just 5 simple techniques, you can now market your business online without spending a huge amount of money.  Always be creative, flexible and distinct because that will set your business unique among the rest. Executing online business marketing without spending a dime does not mean it will not work as long as you will do it right and in a consistent manner. Always keep in mind that through proper execution, your business will eventually gain exposure and reach the right customers for your own products or services. Just do the work to see its rewarding results.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.