digital marketing

We can’t move ahead without stretching-the-truth that Digital Marketing is deep down in our daily life. It is not only limited to companies or big firms as we using GIF, memes, Quotes, Pictures from our laptop wallpaper to computer wallpaper, short funny clips, etc all are part of Digital Marketing. In essence, digital marketing has got a new name Digital World from users’ point of view. Plus, it added new features for users and as well as for marketers also for company owners is cheaper than traditional marketing and is measurable. You can use the best digital marketing institute in Delhi to popularize and drive conversions for your start-up or business.

Before anything let us begin with Definition-

What is digital marketing

Digital marketing means the marketing of your product or brand through electronic mediums. The most commonly used mediums for digital marketing are SEO, Facebook, Google ads, Instagram, Twitter, YouTube videos, blogs, emails.

It has made our life hassle-free

Digital marketing is way different than traditional marketing. It has a wider reach than ever before because this kind of marketing has taken up a lead as compared to the traditional marketing strategies because earlier marketing of the product includes the big billboards, newspaper ads, TV ads, radio but these are not much effective because one has to come out of his/her house to see the billboards and ads on TV and radio are very short one has to wait so long to watch them again to get the information.

Total control over the situation

If given a choice to watch a movie on TV or Netflix the person will definitely prefer Netflix over TV because on Netflix the user has complete control over the video like fast-forwarding, skipping commercial ads. In today’s world, the user wants to have total control over the situation.

Mobile Users

Mobile usage is not only limited to calls or receiving and sending messages. Mobile is No.1 device used in the world, that all is only possible due to Digital Marketing and access on the internet. Companies get to rank their sites with SEO institute in Delhi and as users, we are able to consume any kind of information. Apart from all these social media platforms such as Facebook, Google, Instagram, Twitter, YouTube are being used through the mobile phone itself. All this is part of mobile marketing and mobile marketing is the key medium for digital marketing.

The convenience of QR codes 

QR codes are also being used to make digital payments. One doesn’t need to fill the complete details when you are making digital payments only you have to just scan the QR code and the work is done in no second. It has made payments so easy and fast. 

Digital marketing as a career option

Many of the young generations between 21-25 years are working as digital market experts and earning very handsome money at a young age. Anyone after enrolling in the best digital marketing institute in Delhi can become a successful digital marketer. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.