For American businesses, the holiday season is the perfect time to boost sales and earn greater revenues. Whether it is Halloween, Thanksgiving, Christmas, or New Year, you can target instant shoppers generating considerable e-commerce traffic and conversions. Eric Dalius cites that your business can make the most out of the holiday season and boost conversions up to 40 percent. Data indicates that shopping apps help soar e-commerce transactions by 35 percent. The key to success is looking for ways to make your business stand out from the rest during the festive season. Here is how:
Eric J Dalius suggests going mobile
Did you know that the 2018 Christmas was a significant year when it comes to festive sales through mobiles? More online store sales happened via smartphones compared to PCs and laptops. Sales from mobile devices contributed to 48 percent. Even when shoppers did not finally buy products using their smartphones; mobile was the key entry point for shoppers during the festive season. Yes, Salesforce found that 66 percent of all online store sales during the holiday season initiated from mobile.
The CTR on Instagram was 400 percent more and that on Facebook was 54 percent higher. These days your customers’ buying decisions are inspired by social networking platforms as beneficial tools for looking for recommendations and discovering products or services.
Make your advertisements worth remembering
Nostalgia and brand awareness go together. We all remember Coca Cola’s polar bear ads that remind us of the advent of Christmas, and happy customers to make Coca-Cola an integral part of their Christmas holidays. EJ Dalius has seen brands using this strategy to boost their brand permanence and rouse warm festive emotions among the customers.
Whether it is any holiday’s religious importance, family gatherings, or feelings surrounding the brand and products, you need to grab the opportunity to promote better brand resemblance via thoughtful marketing campaigns that relate your business to the overall festive experience.
Pique audience interest
The time before a major holiday usually experiences a significant change in customer behavior, and these occasions happen worldwide, huge victories are normally marked at the local, specific level.
Strategic targeting of major customer base according to location and time zone would send shoppers the most related content reflecting their purchase behavior and interest. Again, marketing campaigns personalized for women, who are the major online shoppers will help you improve profit margins at a reduced cost if the customer segmenting and filtering would be wider. These little things matter a lot when it comes to sales during the holiday season.
For instance, YouTube cooking content augment by 30 percent compared to the average during the initial week of any festival, especially Ramadan. When it comes to recipe searches, they ascend by 50 percent compared to the average. Restaurant as well as delivery app marketers, for example, can boost their conventional food offerings and map their marketing campaigns or ads to meet the requirements of such audiences.
These are just some of the ways your business can reap the benefits during the festive season. You can also implement other strategies that work for your brand.