In the past few years, smartphones have changed the way people consume media and entertainment. It’s one of the reasons why Google developed Android OS in its earlier years. Now that most phones come preloaded with many apps, there is an even greater demand for mobile applications to keep up with customers’ growing expectations.
To meet this increase in app-based technology, developers from all over the world are creating new ways to let users do things on their smartphones, including playing games or listening to music while they’re on the go. But besides being able to download these third-party applications, which work seamlessly on mobile devices, users can also upload apps they’ve themselves for other people to download and use.
Online tools utility
Mobile entertainment companies like smartphone giants Apple and Android have set up online stores where users can browse various application categories, including games, music, lifestyle, and even productivity tools. These mobile hubs make it easier for developers to upload their apps in hopes that they will be visible enough in search results or charts to be found by potential consumers looking for new applications to download.
Another way companies and independent developers alike can market their apps is through viral social media campaigns. Apps can be built to encourage sharing and allow users to link with friends on other platforms such as Facebook, Twitter, or even email.
Develop Great User Experience
Sharing unique moments from their lives has become part of people’s daily routine, so marketers have worked out ways to tap into this behavior. This form of app marketing is an effective way for companies to develop excellent customer experiences, ultimately influencing what consumers do when they’re thinking about downloading new apps.
Mobile technology has changed the way we live our lives, and although it may be annoying sometimes. We still love having all this functionality at our fingertips. And it’s important to remember that all of this isn’t possible without the creation of mobile applications.
For as long as people have been producing entertainment, they’ve been looking for new and better ways to capture the attention of their audiences. The advent of smartphones, tablets, and smart TVs, has led consumers to expect more than just streaming video content on devices. Instead, they want games that can be enjoyed on go or web-based applications that offer both interactivity and usefulness beyond web pages. However, it is best to hire developers with Android online training.
Paid downloads or ad-based revenue
At the same time, developers are looking for new ways to make money through their applications. Many have turned to ad-based revenue or paid downloads. However, other content producers are finding that leveraging user experiences can also mean engaging with users more intimately via media and advertising integration offered by Android apps.
Making Your App Stand Out With Media Integration
One of the best things an Android app developer offers is the ability to integrate media into your application in creative ways that stand out from what consumers can already get online or on television – and this is precisely why mobile gaming has become so popular recently. For example, Rovio’s “Bad Piggies” is just as fun and innovative as any blockbuster summer action movie – the only difference is that it’s available for users to download and play on their phone or tablet.
This type of media integration is also valuable because it can open doors to entirely new revenue streams for your business beyond paid apps or ads within your app(s). For example, Rovio paid Apple to promote “Bad Piggies” when released on iTunes, which led to a spike in downloads and expansion of the app’s audience.
Offering More than Just Entertainment
Using your Android application as the front-end for other companies’ ad campaigns is another way developers can leverage their skills to make money with media integration. For example, KingsRoad offers users an interactive experience that spans both video games and online ads. By offering players quests based around certain advertisements (i.e., for food products or clothing), game creators can generate revenue without forcing consumers to watch lengthy infomercials or pay for streaming content (like Hulu or Netflix).
When done correctly, media integration can offer developers more than just revenue. Consumers are looking for their devices to do more than provide them with entertainment – they want utility beyond what is already offered by websites, TV shows, or movies. Both viewers and developers win by taking the best of traditional media and combining it with new ways to deliver content.