We all are aware of digital marketing, but many of us do not know white label marketing. You are not the first one because white label marketing is often underrated, despite its exponential impact on the growth and expansion of a small business.
Today, we are here to talk about white label marketing and why you must consider it for your online marketing strategy. Before that, let us get acquainted with white label marketing.
What is White Label Marketing?
The process of selling the products or services of a developer to a client under your brand name is known as white labelling. It is often referred to as rebranding or reselling.
Often, digital marketing companies buy software or services from other companies and sell them to clients by applying their brand name. Such practices are common in digital marketing, and it is known as white label marketing.
Maybe the term is new to you, but the practice isn’t. Content development, email marketing, SEO, PPC management, and reputation management are the digital marketing services that are often resold.
The common question that comes to mind after this is whether there is a difference between digital marketing and white label marketing. We will come to this in the next section.
What is the Difference between White Label and Digital Marketing Agency?
White label and digital marketing are two sides of the same coin. One cannot exist without the other one!
A digital marketing agency is a dedicated business or platform that creates and promotes advertisements through various online channels. It essentially comprises search engine optimization (SEO), social media optimization (SMO), email marketing, content marketing, pay-per-click (PPC) ads, influencer marketing, etc.
For a digital marketing agency for small businesses, its objective is to provide effective services that will meet client’s requirements. However, sometimes, the lack of budget, time, or in-house capabilities comes in the way of accomplishing a goal. So, what is the solution? Here comes a white label marketing agency.
When a digital marketing agency outsources its services to an external team which can rebrand and resell the product, it is known as a white label marketing agency. It means if you do not have adequate or diverse digital marketing solutions, you can let another company manage them but under their brand name.
A white label marketing agency has induced immense scope for scaling a business. Especially for a digital marketing agency, white label branding is a convenient way to extend their services to clients without having to develop those solutions themselves. In a way, it is beneficial to clients as well in numerous ways. Small businesses can experience a wider range of services. Let’s see how.
How can a White Label Marketing Agency Benefit a Small Business?
A white label marketing agency can provide small businesses with an extensive array of services, which is often compromised when you hire a digital marketing agency that lacks resources. As a client, you can expect better results with less investment.
Now, how does it work? Or how can you benefit from a white label marketing agency?
- Improve Brand Image- As a small business, your initial priority is to establish your brand so that you can attract more traffic and eventually earn a spot in the local market. Creating a brand’s image is a prerequisite for scaling.
A white label agency can help you build a positive online reputation, which is the core to earning recognition. How do they do it? A robust social media presence is all you need! Increasing your visibility through various social media channels encourages the audience to learn more about your business. Also, the more you will be seen, the better it will aid in brand promotion.
- Increase Conversion Rate- What happens when you become a familiar name in the industry? People find you trustworthy. Yes, they perceive you as a reliable and reputed brand and are more willing to make a purchase.
You receive qualified leads, resulting in a higher conversion rate. It means that you enjoy more sales and increased revenue. Isn’t that happy news? After all, earning profits is the primary goal of any business!
- Focus on What You are Good At- When you turn to a white label agency for digital marketing service India, you get more time to focus on your business and worry less about other things like marketing and sales campaigns, getting leads, etc. You can concrete on what you are good at i.e. doing business!
You can improvise your ways of dealing with clients or build an appealing office space because these things impact the physical impression of your company. Apart from generating a positive online reputation, it is necessary to impart a good offline impression.
- Retarget Visitors- According to studies, more than 90% of visitors exit a page before checkout. It happens when a visitor conveys intent to buy a product or service but ultimately does not end up purchasing.
However, through white label marketing, you can retarget such visitors and boost your conversion rate up to 2 to 3 times! Retargeting visitors is one of the most effective ways to promote sales and grow your business.
- Create an Appealing Landing Page- An impressive landing page encourages higher audience engagement due to an improved user experience. If you are failing at generating a good conversion rate, creating an attractive and engaging landing page can change the game!
Among various other online marketing techniques, landing pages are one of the most popular ones. They can attract more traffic while increasing visibility and resulting in increased lead generation.
- Retain Clients- Though you may receive clients through online marketing for small businesses, it is a difficult job to retain them. Why will your existing clients come back for your service? They must be pleased with the experience.
Thus, an outstanding personalized experience has a significant impact on client retention. It is an indispensable element to build a long-term relationship secured with trust and loyalty.
- Boost Revenue- Receiving new leads and retaining existing clients, eventually leads to increased conversions. It means there are higher sales and profit making. A revenue boost indicates business growth.
Therefore, you can finally scale and expand your business, increasing the scope for crucial developments.
- Save Time and Money- Lastly, how about indulging in some me time? Or planning a vacation with your family? You must be thinking, where from this come? Well, when you save time and much of your investments, you can plan a lot more other than worrying about your business!
How to Choose the Best White Label Marketing Agency?
White labelling is gaining popularity in the competitive digital landscape. Today, numerous digital marketing companies outsource their services to white label agencies for enhanced client experience and to develop a cordial partnership lasting for years.
Indeed, white labelling is a boon to digital marketing service India. We are glad we have multiple options to choose from. Nonetheless, the decision-making is challenging because the more options, the bigger the confusion.
But relax. We are here to help you out in your decision-making process. Check the following guidelines and stay worry-free!
- Knowledge and Expertise- Your white label agency must possess the necessary skills and knowledge to perform the given services. They should have an expert team capable of handling all the operations to accomplish client requirements. It will assure you superior-grade results.
- Credibility- Since you will be entirely dependent on your white label marketing agency, you must consider their credibility factor. Your agency must adhere to deadlines, deliver quality work, and meet your expectations. In other words, ensure they are competent enough to furnish you with the best outcomes.
- Review Portfolio- Review their past work before making a deal. Portfolios are a critical element in determining the competence and expertise of a company. Also, you get to know whether they possess experience in your specific industry.
- Project Management Skills- Many of us often ignore the managerial skills of a company and regret it later when we are not satisfied with the services. Excellent communication, technical soundness, and team management capabilities are essential for any white label agency for proper planning, execution, and delivery of projects.
- Transparency- A trusted and reputed white label partner will always encourage transparent communication with the clients. It helps in building a cordial relationship and keeps misunderstandings at bay. Also, transparency eases the process of meeting a client’s expectations.
- Access to Current Market Trends and Tools- As new trends come and go every day in the digital space, your white label partner must stay updated with them to ensure you never lose the spot! They must have access to the latest trends and tools for furnishing you with optimal results.
Conclusion
To sum up, undoubtedly, a white label agency can be your best bet to grow your small business, provided you hire the right one. Though it is a competitive market, keep your communications working, and we are sure you will not miss out on the scope of reaping the benefits of white labelling.
