There is a minefield out there and that is social media marketing. Platforms like Facebook and Twitter don’t change their design. They add new buttons and there’s a new ‘big force’ on the scene. This force looks to be Instagram at the moment.
So, how can you make sure you’re doing these things to their optimum level? And to the best of your ability?
Well, it’s not precisely straightforward, but we’ll do our best to assist you…
Hashtags #
Because of their prevalence and acceptability on Facebook, Google+, & Instagram, hashtags are common characters in your online posts, tweets, and other messages. Some may ignore them, but they’re now part of many people’s regular online lingo, so utilize them well!
If you hashtag your post, you can reach a large number of individuals who aren’t already following you just by being grouped with a tag they are interested in.
Instructions on how to utilize hashtags on various social media sites
Twitter’s hashtags
Buddy Media’s research discovered that communications using hashtags are TWICE as likely to be interacted with than those without. It also has a 21% higher chance of receiving interaction if it includes one or two hashtags.
However, using more than two hashtags might risk you losing up to 17% followers and engagement. In addition, tweets with a hashtag are 55 percent more likely to be retweeted. As a result of the research, it appears that using two hashtags on Twitter is the most effective.
Is there a rule that applies to everyone? No way: it would be far too simple!
Hashtags on Instagram
Instagram hashtags: Using more Instagram hashtags might be more beneficial.
As per the aforementioned poll, having eleven or more hashtags will earn you the greatest engagement.
This, though, may just help you get fans, but guarantee engagement.
(Please note that there is only minor variation between 2 and 9 hashtags.)
Hashtags on Facebook
Hashtags were first introduced to Facebook in June of 2013.
Ever since limited data reflects postings without hashtags that perform better than those that do. However, based on your audience and personal analysis, it can be safer to tailor your strategy.
It’s conceivable that Facebook users may not be charged with using hashtags on the network, so we’ll have to wait and see.
Google Plus hashtags
Google+ is ingenious in that you shouldn’t use your hashtag if you don’t want to; instead, they will choose one for you. What’s more, you may add hashtags in your comments, which gives you double the chance of being discovered – fantastic!
Pinterest hashtags
Lastly, using your hashtag on Pinterest may be more straightforward.
The descriptions may be utilized in the search box and are the quickest way to determine their usefulness. Ensure your tag isn’t TOO wide, as it might result in losing track of all the pins.
Also, hardly any individuals use hashtags in their board descriptions, which might imply that they aren’t beneficial.
As the Pinterest site points out, none are onto something; meaning there’s room to just get ahead!
Hashtag Use’s Risks
While famous hashtags are beneficial for gaining fans, they can also be detrimental to marketing initiatives. Example: using #knowyourself.
Hashtag Campaigns with External Links
An essay summarising four leading hashtag campaigns may be found here.
Let’s look at a few hacks:
You Must Try These Instagram Hashtag Hacks + Tricks
Good that you’re here! We’ve got a trick for you, from concealing hashtags in your initial remark and Instagram Stories to choosing top-performing hashtags. Are you ready to begin? You won’t want to miss these three Instagram hashtag hacks and tricks:
First, before your hashtags, you should put line breaks on Instagram
All the time and effort that is put into crafting Instagram captions go into vain. This happens whenever Instagram eliminates your line breaks.
Fortunately, we have a simple Instagram hashtag trick for you: write your captions on the Later app!
Using Later to add line breaks is a breeze. All you must do is hit the return key while writing your description, and your Instagram pictures will have gorgeous, spaced-out captions!
Another wonderful process of keeping your caption from being quite cluttered and untidy is if you’re sharing a caption with 30 hashtags.
To relocate your hashtags to the bottom of your caption, simply add a few returns.
Employing hashtags like #love, #instagood, and #photooftheday may garner you more likes. However, these hashtags won’t help you focus on the Instagram following.
Obtaining more real engagement is easier now. Choose hashtags that are super-relevant and characterize your company & your target demographic.
Consider Little Spoon, a baby food delivery service whose target audience includes expectant mothers and parents of small children.
The account utilizes powerful hashtags like #littlespoon, #babyblends, #freshbabyfood, and #organicbabyfood to define its company and products. Also, it’s customized campaign hashtags like #itsfreshbaby and #nomoreoldbabyfood.
It also utilizes hashtags like #babyfoodie, #girlmom, #boymom, and #babyontheway to define its ideal consumer, as well as community hashtags for parents like #motherhoodunplugged, #letthembelittle, and #dailyparenting.
These specific hashtags are ideal for building a network of like-minded consumers surrounding your company.
They can also assist you in making new connections, improving the search efficiency of your content. and gaining new followers.
Put Your Hashtags in the First Comment on Instagram
Using hashtags in your posts is one of the most effective methods to increase interaction and get your content in front of your target audience, using too many hashtags in your captions can make your captions appear messy (or worse, spammy!).
Rather, putting your hashtags during the first remark is a terrific way of highlighting your description with the interaction.
Here’s how to use Later to schedule your first Instagram comment:
- Go to Later and open the post scheduler. You may do this later on your PC, iOS, or Android device.
- Text Boxes labelled “First Comment” will appear. In the first comment, type your hashtags or any other text you’d like.
- Plan your post as normal (with your Link in. bio link! ), and the first remark will be scheduled as well.
- You’re completed!
Author Bio:
Aditya Kathotia
Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.
