Fintech is a growing industry that’s poised to take over traditional banking. Fintech apps are designed for users who are comfortable with technology, but perhaps not as familiar with financial products and services. They’re often easier to use than traditional bank accounts, but they also require special attention from designers who want to make sure their clients’ needs are met first.
What is fintech?
Fintech is a broad term that refers to the use of technology in financial services. It can be broken down into four main categories: payment apps, lending apps (such as peer-to-peer lending or mortgages), trading apps and insurance tools.
Fintech has been growing at an exponential rate over the past few years and it’s expected to continue doing so for years to come. In fact, fintech is such an important part of our future that many banking giants are investing heavily in developing new products and services around it.
Designing for Trust
Designing for trust is one of the most important aspects of fintech app design. It’s essential that you incorporate security features, privacy measures and compliance features into your app so users feel safe when using it.
You can also make sure that your app is easy to use by making sure it’s intuitive and easy to access. This will help build trust in your company as well as increase its popularity among potential customers.
Designing for Personalization
Personalization is the process of tailoring content and services to specific users. It’s a great way to increase user engagement, which will lead to a better experience for all users.
Personalization can be used in many different ways:
- Creating personalized experiences based on user preferences (e.g., connecting with friends who share similar interests)
- Providing more targeted information based on previous interactions (e.g., showing weather updates only when you were outside)
- Providing relevant and personalized content based on user characteristics (e.g., giving recommendations for books or movies that are likely to be enjoyed by someone who likes a particular author or genre)
Designing for Compliance
Compliance is a core component of fintech mobile app design. Fintech apps must comply with regulations, and designers are tasked with ensuring that the user experience meets these requirements.
Compliance can be defined as “the process by which companies adhere to guidelines and standards set forth by governing bodies or authorities.” While compliance is usually associated with legal issues, it also applies to non-legal activities such as financial products, medical devices, food safety (e.g., GMOs), public health (e.g., smoking), and this list goes on!
Designing for Accessibility
Designing for accessibility is not just about making sure your app is accessible to people with disabilities. It’s also about making sure that the app is usable by everyone and more specifically, making sure it’s usable by people who have a disability or other special needs.
Accessibility features can be used by anyone who needs them, even if they don’t have conditions like dyslexia or autism (though those conditions are often part of why these features were created). For example: an app might include an option where users can type their phone number or email address into a field instead of typing out all their information manually; this saves time and makes the process easier for everyone involved!
Designing for Security and Privacy
When it comes to designing for security, you should be aware of the following:
- Be sure that the design of your app is secure. This means having a strong password, an encryption code and other measures in place to protect sensitive information. It also means avoiding phishing attacks when users are trying to sign up or make payments through your app.
- Designing with privacy in mind is important because people want their data kept private and secured from hackers who may try to steal it by tricking them into giving away personal information or performing tasks on their behalf without permission (like registering for an account). A good way of doing this is by using passive features like location tracking so that users always know what information has been shared with whom; this way if something goes wrong then there won’t be much damage done since everything was already shared beforehand anyway!
- You should also be aware that the user experience is important when it comes to security and privacy. If a user doesn’t know how to use your app, then they won’t be able to access the features that make it secure in the first place!
Fintech app design requires special attention to the needs of users who are used to traditional banking.
Fintech app design requires special attention to the needs of users who are used to traditional banking. These users may not be familiar with fintech, or they may have negative feelings about it. It’s important that you understand what makes your target audience tick so you can create an experience that will resonate with them.
This can be especially tricky when designing a new product or service but there are ways around this challenge!
As you can see, fintech app design is a challenging process but it’s also one that offers many rewards. With the right strategy and user experience strategy in place, you’ll be able to create apps that meet the needs of your users.
In this guide, we’ve covered the basics of fintech app design. Hopefully, you were able to learn something new and gain a better understanding of how these apps are built. We hope you find this article useful as well! If you have any questions about the topics discussed here, please feel free to leave us a comment below or hit us up on social media so that we can help out with anything else that comes up.