The long-standing battle between Google Ads and Facebook ads is one of the most important ones that every digital marketer is facing. Which one should we go for is the real question everyone is asking.
Yet, with that being said, understanding your choice of platform is going to depend on who your target audience is. Moreover, as the budget becomes an important factor, it is also important to find out what your main goal of the marketing campaign is.
If it is about reaching a higher audience base in the youth demography, Facebook Ads seem to be a better option.
But if you’re looking to target a larger audience in terms of geographical location, Google ads might be a better alternative.
With that being said, let us dive into the main thing that you’re looking for – Return on investment.
Let us find out how Facebook ads win over Google ads in this particular parameter.
Granularity at its core
One of the major advantages that Facebook has over Google ads is the granularity. Before we delve deeper into granularity, let us understand the entire process behind it.
Facebook is a platform where people can communicate with each other, either through messages or sharing posts. Moreover, every content that is being searched on Facebook, when mapped to a particular user, is an analogy of the taste that the person has.
It amounts to trillions of data that can be used for marketing activities.
Unknowingly a user goes ahead to show a lot about their preferences while they’re searching on Facebook compared to Google advertisements.
It is at this point that the granularity really comes into the picture.
Knowing about a user completely is only possible if the user has allowed the sharing of their personal data. When you’re moving forward to make a Facebook advertisement, having granularity ensures that you can target an individual in a much more robust manner.
Google Ads doesn’t give the functionality to look into every nitty-gritty of a particular user. Comparatively, Facebook allows you to sort the users based on their preferences and their habits.
This is why the granularity of Facebook ads beats Google Ads hands down.
Creating the lookalike audience:
A lookalike audience is something that’s quite a phenomenon in Facebook ads. It gives you a complete picture of what your target audience would look like. A quick overview of what the person’s habits are, along with his demography and his location, will give access to you in terms of getting a better lead conversion ratio.
Moreover, having a lookalike audience would also ensure that you can optimize the ad spend. What we mean to say here is, it helps you to target a certain segment of the audience.
Defining a cluster ensures that your cost per click also reduces. As a result, you spend less every time you go ahead with a new marketing campaign.
Facebook Advertising Agency Melbourne ensures that you spend the least and get the most benefit when it comes to making your new marketing campaign. The continuous battle between Google ads versus Facebook ads needs to end, and in this article, we have completely ensured that if the return on investment is your key parameter, go ahead with Facebook advertisements.