If you can properly advertise your gold jewelry, you can grow your jewelry business fast. For offline, you can place a display outside the window. And for online, use social media, create a website, learn SEO, & make Google ads to promote your shop.
Marketing gold jewelry can make or break your business. Since the pandemic, people have started to shop more online than offline. So now you have to up your game. You have to advertise your gold jewelry business in a way that customers buy online and visit your shop offline.
So, read this article on gold jewelry marketing ideas to attract customers both offline and online.
Gold Jewelry Marketing Idea For Offline
When people walk by a jewelry shop, they only see a glass door and decorated jewelry in the shop. But other than that they do not know anything. So, how do you make the customers walk into your shop to buy jewelry from you?
Put a Display Outside the Shop
Buy an advertising outdoor display with high brightness. The benefit of this display is that it can be seen from a 50-meter distance with a 1700 viewing angle. Hence, passersby or anybody walking in the area will be able to see your display.
Take photos and make short videos portraying your jewelry’s specialty. In the display, show your jewelry photos and videos with relevant information. For example, showing a jewelry piece with details 18 or 20, or 22-carat gold. Notify people about your latest jewelry collection, sales, how much you charge for making them, and your installment system. And the display will do the marketing for you all day long.
Note: You need to tell people what you are selling and how you are different from others by using the display.
Gold Jewelry Marketing Ideas for Online
In offline, customer attraction is limited but in online, the audience reach is very vast. So, you need to learn about SEO, google ads, websites, and social media to increase sales both online and offline.
Websites:
Websites make your jewelry shop known all over the world. Create an attractive website for marketing your jewelry. You have to interpret all your services with relevant details and jewelry images. However, remember to do jewelry image retouching flawlessly and realistically before uploading it to the website. If the information and image are not real, customers will lose trust in you.
SEO
If you make a website to promote your gold jewelry, you need to learn about SEO as well. You will have to search trending keywords and write quality blogs with them to rank in Google. So, when a person searches for “Gold Jewelry”, your blog will appear in the top rank. With your website links, the person will land on your service. And if your website content is attractive, they might contact you to purchase from you. Hence, keep your website always updated.
Reviews
Reviews are a good way to show your product’s authenticity. People always look for reviews before purchasing jewelry. If you can, ask your clients to leave a review on your website and social media. To encourage them to leave a review with gold jewelry, you can give them prizes or gifts.
Google Ads
Though Google ads are costly, it is a good way to promote your services. How? When a person searches to know about gold jewelry, your ad will pop up at the top of the search bar. You will make a video where you will add your shop’s name, information, link, and something unique about your shop. For example, black Friday sales. With the link, your audience can visit your website. As your pay will be per click, choose your audience wisely.
Social Media
Facebook, Instagram, and Twitter is a very popular platform where people check out jewelry regularly. Now, how to market gold jewelry on social media?
Very easy. You just have to be yourself and show your products.
Wear your jewelry and post those images in shorts and posts. Make videos with gold jewelry and post them. Remember to add all your official account links and website links to your social media. So, if anybody wants, they can contact you for buying jewelry.
Some Marketing Tips for Selling Gold Jewelry
- Online businesses are a very good source to connect with your customers. However, there are risks as well. There might be some problematic clients who can harm you. So, to avoid it, create a payment-first system or half-first payment system.
- In your gold jewelry shop, set both upfront and hidden CCTV cameras for security.
- Research your competitors to see what they are doing. Try to do something different from them to get highlighted. For example, giving offers and sales.
- Work on your specialty. Promote your specialty and target specific customers.
Conclusion
Just Becoming a jewelry shop owner will not do. You will have to study hard and work hard to turn your jewelry shop into a well-known brand. Use these gold jewelry marketing ideas to attract customers both online and offline.
