In this blog I’m going to talk about how to do Facebook marketing and Facebook marketing strategies from beginner to advanced if you’re struggling to get results get leads get sales get engagement with your Facebook marketing efforts there’s probably a couple of reasons why you’re not seeing what you want to see so let’s go ahead and dive right in so we can help your business start making more money with Facebook alright.
Before we move with how to do Facebook marketing, I shouldn’t even have to tell you how important it is to be marketing your business on social media platforms especially Facebook. Facebook is the number one social media platform and there are actually 1.5 to billion people that log in on a daily basis these are people who are active every single day so I don’t really need to go any further into why it’s important to be on Facebook really the question you need to ask yourself is Facebook going to be the platform for me is it going to be effective should I run a content approach or should I use an ad approach does it really matter if I’m posting every day or not.
Companies aware of this are jumping headlong into this great social network. It turns out that Facebook has been gradually changing the way posts are presented within the network.
Increasingly, Facebook has prioritized content over advertising. It remains for companies to invest in paid advertising within Facebook, which by the way, has a great cost-benefit ratio.
See 3 tips to use Facebook for your business:
1 – Create a professional page
Without a doubt, the most basic but often overlooked step is creating a fan page for your company. Fan pages have no connection limit, unlike a personal page or profile that has a maximum limit of 5,000 connections. Invest in a good cover, containing clear information with your company’s phone, email and website.
2 – Content is king
It’s not enough to have a pretty page if the content is weak. Just like Google, Facebook increasingly values unique, informative and quality content. Therefore, invest in writing posts aimed at your fans with clear, objective and quality content about the subject of your page. If your company is a women’s clothing store, don’t just post offers. Offer posts with fashion tips, trends and news. Merge news and promotions.
3 – Invest in paid advertising
Paid advertising on Facebook is very useful to leverage your company’s sales and visibility. With the Facebook Ads tool, it is possible to assemble a creative piece and direct it to the exact audience that makes up your company’s profile, such as: Married women aged between 25 and 40 years who live in the city of Belo Horizonte. This well-targeted target maximizes the chances of conversion and sales.
Anyway, take the time to study best practices on Facebook. Pay attention to changes in the network’s algorithm that are constant and publish updated content always and of interest to your target audience. Use Facebook as a direct channel with your consumer and you will see that this tool has many benefits for you and your business.
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