Digital Transformation Trends

In order to thrive, companies have to keep their ear on the ground and listen for the latest trends in the industry. Something that has been very important recently is digital transformation. To be agile and competitive, businesses need to look for and adopt digital transformation trends that typically cover four areas. These are data, people, technology, and processes. With that in mind, here are a few trends that are important in 2023.

Virtual collaborations

For one, virtual collaborations will continue to be present even after 2023. COVID caught most people off-guard, but they have been able to adapt quickly and introduce virtual solutions to various matters. So, even though virtual meetings were not rare even before the pandemic, they are now everywhere. They are used for everything from partner consultations to staff meetings. For instance, there is no need for a partner from another country to waste time traveling when everything can be done online. Moreover, it’s frequently much easier to put everyone in a Zoom call than to fit them in a room. In addition, when team collaboration tools are used, everything is even more efficient.

The cloud

Internet speeds are much faster now and technological developments are also contributing to the popularity of cloud technology. It comes with many advantages, such as cutting costs, improving accessibility, and outsourcing maintenance, which makes it obvious why an increasing number of businesses are relying on the cloud nowadays. That being said, when approaching a company that provides cloud services, it’s vital to make sure they are always working on improving security.

Low-code platforms

Seeing as how many small companies are deciding to make their own websites to order to save money, they are turning to low-code platforms that don’t require any special website design knowledge. These use drag-and-drop tools and various templates that make it easy to create custom solutions even for individuals that don’t know anything about coding. As the rapid deployment of products is on the rise, these platforms will certainly continue to be popular in the years to come.

Artificial intelligence and machine learning

Another feature that is becoming more and more vital for businesses is artificial intelligence as well as its capability of machine learning.  They can help with organization and optimization. For example, they are able to study customer behavior and demographics in order to learn more about clients, which will certainly help companies connect with their regulars. AI can decide which clients would prefer a babybox digital album for their newborn boy and which ones would prefer a flower arrangement for their birthday.

Intelligent search

In addition to AI, companies are also using intelligent search which implements some AI technologies such as machine learning, computer search, semantic search, and natural language processing. By breaking down large amounts of data and finding the most important parts, it provides customers with search results that best match their needs at a rapid speed.

Customer data

When it comes to managing client information, analyzing trends, and looking into marketing opportunities, customer data platforms can also be of great help. These can create personalized experiences for each and every customer and they make it easy to incorporate and keep all the data about a client in one place.


Something else more and more companies are starting to use is blockchain. No matter if it’s finance, retail, or healthcare, this type of technology has a lot of potential in different spheres and industries. Another big advantage of blockchain is that it can create smart contracts as well as preserve permanent records of every transaction that cannot be tampered with.


Lastly, XaaS aka Everything as a Service shouldn’t be overlooked either when talking about digital transformations. This business model that’s becoming more and more popular means that all sorts of software can be available on demand. It’s seen as an extension of SaaS. However, XaaS provides access to all kinds of services from a single provider. These can include everything from infrastructure to processing power and data storage. Take Amazon Web Services as a great example of this model, seeing as how it gives customers access to cloud computing services.

For a company to be successful, it has to use everything that’s available to it. From using low-code platforms and implementing cloud technology to relying on artificial intelligence and machine learning all the way to considering blockchain, there are many options to look into. These eight are just some of the digital transformation trends that companies should be thinking about.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.