Digital marketing during the covid pandemic has been the hope of countless organizations and growing startups
With businesses leveraging Artificial Intelligence to bring in better tools such as video advertising, voice search, and Google ads to retain a competitive advantage.
The year 2021 will see seen brands and marketers reaching new heights in business compares to 2020 where they stumbled to survive the unpredictable pandemic that has been unfolding. Digital marketing is the new source for companies to draw business sales despite these uncertain times. While the digital era has already started changing careers and lives across industries and various verticals, the current year mainly saw it grow exponentially. Listed below are few trends that the industry would foresee in the upcoming year. Check them out
Artificial Intelligence is being implemented in different ways across various business processes and marketing. One can use this technology today to improve communications, analyze the available data, track operations, and predict customer behavior patterns, thus helping in reducing manual work.
Google verified listings for local SEO For local businesses
One of the best ways to have a digital presence is to have a presence on Google My Business (GMB) profile. This will give the geographical location to the users searching for products or services. Verifying Google listing and keeping it up to date is necessary Using video advertising App developers are now updating their features to a level to create customer loyalty and reducing the shift between various applications. A few such examples are Facebook newsfeeds, Instagram reels and LinkedIn stories. App companies promote these features to get the users hooked on it, making it the right option for marketers to showcase their products/services.
ENGAGEMENTS USING SOCIAL MEDIA
Organizations should dedicate resources and funds to social media marketing in 2021. Social media budgets are accounted for 24% of total marketing budgets during the Quarantine of 2020. And it’s presumed that it’s only going to increase in 2021. In the Current COVID-19 pandemic situation, marketers are increasingly making customer retention their top priority. And It’s likely this will continue well into 2021. The pandemic has increased the amount of time people spend on social media platforms such as Linkedin, Facebook, Instagram, and Pinterest which includes how they research products, brands, and organizations. This consumer shift has created new opportunities for marketers to increase their reach and awareness with new audiences and re-engage with digital marketing services. For under a few hundred dollars a month, a good social media marketing person can develop a content plan, make regular posts, monitor and drive customer responses, and attract business. If your small business has been adding social media services to your marketing mix, right now’s the time.
IMPROVED COMMUNICATION
The availability of products and services is the number one reason customers are switching their brand allegiance right now. The most obvious solutions are to increase the days of inventory on-hand of products or the availability of time-slots for services. Be creative with more people working from home and many kids learning via online classes, most physicians’ offices with whom we work have allocated staff towards more daytime slots
INTERACTIVE CONTENT
Providing a sense of instructiveness aesthetic to your website or social media is one way to provide value for your visitors, get them to be engaged with your brand, and analyze more about them. For instance, suppose you are a retailer and add a simple but effective social media link to your website. You are offering value to your customers and learning about them based on the data. This info can help you refine your persona and offer-targeting
Voice Search
With Voice search growing technological advances like Siri, Google Home, and Alexa are influencing customers to be innovative in doing their searches, they have created options for voice search. When choosing content and keywords, ensure to choose the keywords based on what the users would likely ask Google, Alexa, or Siri.
Google ads are automated and smart bidding strategies. Automated bidding strategies allows Google to analyze large amounts of data, and adjusts bids to campaign in real-time. These strategies have helped in maximizing the results based on campaign goals for a lot of companies in 2020. The first step in an automated bidding strategy is choosing the right strategy or bidding type as per the business modules.
Automated bidding is another available choice for both search and display ads based on the bidding strategy chosen. It includes mostly conversion-based strategies. Some of the strategies include:
1)maximizing clicks
2)maximizing conversions
3)enhanced PPC
It provides auction-time bidding . So, there these are a few of the digital marketing trends and techniques you cannot ignore in 2021. You have to keep looking forward and go on to embrace new technologies, tools, and methods to make life easier and stay ahead of your competitors.
Where Do You Go From Here?
While these digital marketing trends do not represent the complete list, there’s a much greater place to start when planning your 2021 marketing campaign strategy. Taken into account, most campaign managers and marketing managers could improve their chances just by channelizing more resources to social media and local searches, adding more personalized and interactive content, and improving engagements within their customer-facing teams.
These are the key trends that can help in increasing your site traffic and generate more leads. Digital marketing agency are also critical to helping you understand digital marketing trends and how they will impact the larger competitive business landscape
