WordPress is a great CMS principally because it offers great modularity with the help of multitude of plugins covering practically every purpose for the webmasters. When it comes to digital marketing, WordPress website owners have a great array of sophisticated and user-focused plugins that allow easier content creation, marketing and audience targeting within or outside the website.
Here through this blog post we are going to showcase some of the most popular WordPress digital marketing plugins that every digital marketer finds useful and relevant for their purposes.
WP-Chatbot
For digital marketing chatbots are increasingly getting popular and this easy to use plugin helps you to use chatbot conversation to communicate with your customers and audience right from your WordPress website. The best thing about this plugin is that you can set it up very quickly to respond to the questions of your website visitors.
Chatbots are increasingly becoming efficient customer service tools for businesses across the niches and if you have a WordPress website just by using this chatbot plugin you can easily provide most professional customer service to your customers. Just by setting up this plugin you can continuously push for business conversion.
Title Experiments
This is one of the key WordPress plugins for A/B testing of all the content titles and it helps you to see various title options that you can compare. We all know that blog titles play an important role in drawing attention of the users and getting traction. This plugin ensures that you always create the right blog title for all your website contents.
You can choose several title options related to the topic and can evaluate which one works best for the audience. This plug-in comes as a free tool for the WordPress users and can help you create attention grabbing content titles that enjoy instant traction.
Monster Insights
Digital marketing and content marketing requires continuously edging out your competitors through data driven decision making and content creation. To give your content and decision making the power of data driven insights it is extremely important to use a great analytics tool and there comes this tool called Monster Insights.
Thanks to this analytics tool you can evaluate the content marketing success on your WordPress website. This awesome analytics tool analyses tons of user and website data corresponding to the user behaviour and user activities. Though the tool deals with several complex data facets, ultimately you realise that dealing with these complex data is worth the plugin for the most useful insights that it offers.
Yoast SEO
When it comes to search engine optimization or SEO, you cannot compromise since it is basically the blood and veins of content marketing. Yoast SEO comes as one of the most user-friendly tools to post the search ranking of website contents and build their domain authority. The plugin offers all the useful and relevant tools that you require for improving the website search ranking.
This plugin comes with both a free and premium version with some features and capabilities reserved for the premium one. In spite of that, the free version is quite useful and offers all the key tools you need for on-page SEO. Across these two versions the website owners get a keyword planner, a readability evaluator, breadcrumbs, canonical URLs and several others. The premium Yoast SEO plugin version also allows optimising the web pages and posts with different keywords, suggestions for internal links, content insights, and round the clock support. You can hire WordPress developer India to build SEO friendly custom websites with WordPress plugin integration.
Mailchimp
Most content marketers realise the importance of email marketing and for WordPress websites Mailchimp comes as the ideal email marketing toolkit to give your business brand a solid marketing push. No wonder, it has emerged as one of the most popular email marketing plugins.
MailChimp is extremely easy to use and capable of creating attention grabbing and engaging marketing emails. Most important of all the plugin comes with a free plan allowing the content marketers to start with basic features and gradually incorporate more advanced features. The plugin helps the WordPress site owners to create eye-catchy email signup forms.
Google XML Sitemap
Google Sitemaps is a powerful tool that helps your website to be one more exposed to the search engine crawlers for improved discovery of pages for search ranking. Thanks to this plugin, the Google search engine crawler cannot just miss any important and relevant content related to the search terms and target keywords.
Google XML Sitemaps is a great XML sitemap plugin for creating search engine crawler friendly comprehensive sitemaps. The best thing about this plugin is that unlike many other sitemaps plugins in the market it doesn’t slow down your website even a little.
HubSpot
HubSpot is already a globally acclaimed platform for CRM solutions and several tools for content marketing and lead generation. For any business WordPress website this marketing automation toolset and platform can really do wonder in reaching out to the target audience with ease.
With this plugin you can easily publish ads, handle pop-ups and web forms, make use of live chat, publish and create content and make analysis of different relevant KPIs and metrics. The best thing is you can easily integrate the HubSpot plugin with other tools to utilise the optimum capabilities of this marketing automation toolset.
Jetpack
Jetpack is a globally acclaimed WordPress digital marketing plugin loaded with a variety of marketing tools including analytics, SEO, integration, and several others. In fact the plugin became the official WordPress login for many purposes and continues to remain one of the most popular plugins in the WordPress repository.
The plugin offers great features to take care of several aspects including site performance, web security, website management and website traffic analytics.
The plugin handling automatic backups and other security aspects like malware detection and scanning, filtering spams and managing secure login and sign up processes, etc keeps your concerns over security away.
Easy Social Sharing
We all know that social media marketing is just irreplaceable now in the scheme of things for any marketer. Easy Social Sharing comes as a really helpful WordPress digital marketing plugin to add various social media buttons to a WordPress website enabling the readers and website users to share and post the website content on their social timelines.
The plugin allows you to use custom design and tweak the appearance of the social sharing buttons on your WordPress website. You can choose from as many as 18 social sharing buttons including all major social media platforms. The plugin also allows you to track the number of social shares right from your WordPress website.
Word Stats
Word Stats comes as a handy tool for digital and content marketing of your WordPress website. The tool actually allows you to make the content quality better by tracking various content parameters like word count, keywords, readability elements, etc.
The plugin also comes with detailed reports on your website posts comprising different metrics besides showing you a graphical view of the published word count for every post on a month on month basis.
Thrive
Landing page comes as a key on-site marketing tool that no business focused WordPress website can ignore, especially the ones that use WordPress website for generating leads. To drive visitors to your website pages you require making people sign up for email newsletter and to make people inquire for services you need them to request for sales quotes. To make them do all these you need to create landing pages for explaining them the benefits of these actions. Thrive is the most versatile WordPress plugin to help you create great landing pages for diverse marketing needs.
Thrive offers a great suite of themes and several quality plugins that can be utilised for building landing pages boosting business conversion. The best thing is that you can create awesome landing pages without putting an iota of coding efforts thanks to this plugin. The plugin also offers tools to carry out A/B testing of your landing page content and presentation.
Conclusion
We almost covered every single area that WordPress marketers require to address by picking out some of the most acclaimed and popular plugins. Still, we might have missed a few and that is quite normal considering the broad range of choices that WordPress plugin repository offers.
