Digital marketing is the new buzzword in the world of marketing today. It’s rapidly replacing the familiar traditional marketing activities and creating its place in a big way. Many digital marketing agencies in India claim to help you market your products to the right target audience and generate a huge ROI.
With this changing face of marketing, any business with a set marketing budget is facing a big question of where to spend that budget – in traditional marketing or digital marketing?
So, if you find yourself asking this question, this article is for you. But before we get into the nitty-gritty details of digital marketing, let’s first understand the basic difference between traditional and digital marketing.
Traditional Vs Digital Marketing
Traditional marketing involves all conventional modes of offline marketing and promotional methods to reach out to a semi-targeted audience. We all have seen ads in Print (magazines, newspapers, etc.), Broadcast (TV, radio, etc.), Direct Mail (catalogs, postcards, etc.), Telephone (telemarketing, SMS marketing, etc.), or outdoor (billboards, flyers, etc.). These are part of traditional marketing.
On the other hand, Digital Marketing uses the internet and electronic media to reach out to the target audience, connect with them, and convert the prospects into customers. All marketing activities from Search Engines to Email, Social media (Facebook, Instagram, Twitter, LinkedIn, etc.), Website, Content (text, image, videos), etc. are a form of the umbrella term “Digital Marketing”.
Why go for Digital Marketing?
The effectiveness of traditional marketing is fading away in this digital era. The reason is – little interaction with the audience, poor control over promotion timings, no option for campaign customization for a specific audience, huge investments, more cost and effort of editing, and above all, poor campaign management.
With Digital Marketing, you can overcome all the above challenges as it is -1. more systematized, 2. extremely targeted (backed by data and use of technology) and 3. delivers quantifiable results.
Let’s say you are looking for ways to promote shoes (your product) among Indian teenagers (target audience). You can handle the marketing in-house or hire a digital marketing agency in India. Now since most people, especially millennials are social media savvy, you decide to promote it through Instagram. Here, you can easily interact and engage your target audience with ads tailored specifically for them. And that too without incurring any significant investment! Now, let’s say you want to change the discount percentage shown in an ad. With digital media, you can do that on the fly! Moreover, you can actively track the performance through various matrices and see if your campaign needs any adjustments. That’s the power of digital marketing! All this was never possible with traditional marketing.
How a Digital Marketing Agency can help?
A Digital Marketing Agency takes data-driven and measurable marketing efforts using digital media channels to promote your business and brand, build customer loyalty, and increase sales. The Digital Marketing agency accomplishes this by using digital technologies that are measurable, targeted, and interactive. Most businesses don’t have the in-house expertise in digital marketing. That’s where the digital marketing agencies come into the picture. So, let’s see how a digital marketing agency boosts your business and marketing.
It helps you improve your business
Leverage the expertise of a digital marketing agency to assess your brand and create a powerful marketing strategy that generates more leads. Working with a digital marketing agency also helps you zero in on your target audience. The focus on data and targeting gives you a clear picture of your target market. This clarity helps in developing the right messaging and delivery through the right channel.
It helps you create a powerful online presence
With the expert knowledge of a digital marketing agency, you will be able to build a strong presence in digital media. From a buyer-centric website to various social media channels, the digital marketing agency will help you showcase your brand everywhere. Besides, it will craft a powerful content strategy for you to establish you as a leader and an expert in your area. Plus, it will make you jump higher and be visible on search engine result pages.
Moreover, their expertise will help you formulate an optimum social media marketing strategy based on the channel used by your brand’s target market and get the most out of your marketing efforts. Overall, the digital marketing agency will help you expand your online presence and achieve great results.
It helps you get a great ROI
More the ROI, more are the profits! Who doesn’t want that? One of the biggest benefits of hiring an expert digital marketing agency is – you can be sure to get a huge ROI. This is because a digital marketing agency steadily works towards improving your ROI. Any good digital marketing agency will 1. create a powerful digital marketing strategy after evaluating your brand 2. Test that strategy and see performance 3. Keep adjusting that strategy to boost your ROI.
To achieve all this, you need to have a team of marketing strategists, managers, designers, content writers, and developers. If that seems too much, hire the expertise of a digital marketing agency and see your brand soar!