You’re likely to have upcoming events and sales if you run a business. You’re going to want to take some steps to increase the number of people who frequent those events. Success at your sales and events can bring many profits your way. The following are some digital and offline marketing tips for increasing the attendance and action at your events:
You might think that old-school marketing methods are obsolete, but that’s not true. As a matter of fact, some of the old-school methods work even better now because the digital methods have become saturated. You may want to try having some flyers crafted and then sending some of your employees to pass them out. They can put them on car windshields, light poles, laundry room walls, and more. Additionally, they can offer them to passers-by. They have the same percentage of having people take them and read them as they do of having random people open up emails.
Try Hanging Some Flags
Feather flags can boost attendance and prompt people to visit your store location, as well. You can hang these flags out by the road, and they will draw in people who drive by. They’re particularly effective for businesses that are inside small offices that are difficult to see. It won’t hurt to invest a little money into purchasing two or three flags. You might be surprised at the number of people who decide to stop by your facility.
Give SMS Marketing a Try
Some digital methods still work well. For example, you can try SMS marketing. This will only work if you have an established list of working mobile phone numbers from potential clients. If you don’t yet have that list, you can start gathering it by offering incentives on your website. For example, you could offer a 10 percent discount to new customers who are willing to put their numbers on the list.
Then, you can use the list for your next big event. SMS marketing is successful because the majority of mobile phone users have their phones attached to them at all times. They’re much more likely to read a text message that has engaging content than they are to read an email of the same caliber.
Consider Wrapping Vehicles
Vehicle wrapping is a booming industry that you might consider trying. You can promote your upcoming event by having your employees dress their vehicles with the information that pertains to it. You can offer your workers a little extra pay for having their cars wrapped. You could also search for contractors who won’t mind wrapping their cars for a little extra cash.
Giveaway Promotional Items
Promotional items are always a good way to get some action going in your business. Examples of some of the items you can offer customers and prospective customers are t-shirts, pens, and keychains. You can consider designing some additional items to use as promotional items, as well.
Tote bags, calendars, and masks are some additional ideas that might work. The sky is the limit when it comes to creating effective promotional items. Everyone loves to receive free gifts. The gifts you give to random recipients can work well to bring more people into your events.
Buy Some Radio Time
A radio commercial can work to bring community members into your store, as well. You can buy a radio advertisement if you have the money for it in your budget. You’ll have to ensure that you choose a popular radio station that does a lot of business, however. Don’t act too quickly.
Do a fair amount of research and choose a good radio station to ensure that you get as much exposure as possible. You’ll also need to compare the rates so that you get the most affordable option out there. Radio and television ads still work. Therefore, you shouldn’t be afraid to take a chance on them.
Kick-Start Your Sales and Events ASAP
The above-mentioned tips are only a few of many options for you. Go through the list and find some methods you can start using today. After a while, you’ll see increases in your profits and loyal customers.