business name

When it comes to choosing a business name for your newly launched business, it can be too much of a hassle.

Most businesses tend to ignore this fact and are busy building rapport with their clients. They forget the significance of a catchy business name and improve the SEO of their website.

Here, an important question arises: Do you want to be in line with others or stand out?

A business name that stands out

You need to keep in mind the demands of your consumers and your requirements. At the same time, it should stand out, keeping the long-term goals in mind.

It should be relatable and carry meaning and value for both the parties, you and the consumer.

Struggle, struggle, struggle

A startup calls for many efforts, so you should be looking at every nook and cranny. It is the only convenient way to get started.

Perform a thorough research on the internet

In today’s world of technology, it’s essential to be aware of the online trends and other aspects of the internet, i.e., how it works, before getting started on anything.

So, to have a perfect name for your business, you need to have a grip on performing research and looking for trends that can be beneficial for you in choosing the best name for your business.

Here are some ways to choose a perfect business name for your startup.


Anything emphasized and bolded is more likely to attract attention and be remembered due to its distinctiveness.

It should be search friendly and user-friendly

Your business name should be one of its kind but easy for people to grasp, read and write.

For instance, if you’re a part of a real estate agency and you need to sell condos, you can choose words such as Condo Point or Condos for sale.

Choose names and words keeping in mind the SEO and the keywords

In today’s world of the internet, it is of great value for your business to be visible to people on the first page of the search engine. For that, you need to utilize specific keywords.

For example, let’s say you’re in real estate and need an easy way out. You can write Condo Point (city name where you’re selling) or Condo for sale (city name).

Your first impression is the last

Your business name says everything about your business, so you need to make an excellent first impression.

Do not be a copycat

While looking for trends and trying to fit in, avoid using duplicate names or copying other business names, as it can give a wrong impression.

Do not use your name

Your name won’t communicate anything until and unless you’re a famous brand. Otherwise, there would be no meaning communicated to the potential buyers.

Choose a name that is not limited to a particular niche

Keeping in mind the long-term goals of your business, select a name that can cover more than one domain/area.

You may discover many ideas and want to include them in your business. With a name limited to a single domain, you’ll reconsider your decision with time.

Avoid names that are difficult to spell

You don’t want potential clients to be perplexed about how to discover your brand on the internet. You don’t want to keep correcting the misspelled version of your name. Maintain a straightforward approach.

Do an extensive search on the internet

Do a web search on the name once you’ve decided on the one you like. Most of the time, you’ll discover that someone else has already used that business name. While this isn’t a show-stopper, it should make you think.

Obtain domain

Instead,.org,.biz, or other feasible domain extensions, I strongly recommend that you get a “.com” domain name for your company. Customers connect a .com domain with a more established company.

Your name will certainly already be taken, but many domain owners are prepared to sell their names for the right price.

Check to see if the name is impressive

You don’t want a name that’s too “out there,” but you also don’t want something too “boring.” You want your staff to be able to confidently state where they work, and you want your brand to be recognized by your target audience.

Last but not least, take advice from others

It is essential to be aware of your customers’ needs, so it is recommended to take advice from them while choosing a business name. It will also be helpful for your business to become more successful.

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.