Instagram’s new algorithm has been a huge reason behind the decline of the organic reach of many accounts. For many years the algorithm of Instagram was a secret and very hard to crack. Recently, Instagram revealed some important points to focus on if you are looking forward to increase the reach of your Instagram account.
The most important thing for an Instagram creator is the Organic reach. We all know that organic reach can be a little hard to achieve because it requires a lot of patience and consistency.
If you want to boost your Instagram reach, there are certain things that you need to keep in mind. We have made a list of some very important things that will definitely help to increase engagement on Instagram as well as grow your reach.
10 ways to Increase Your Instagram Reach
- Find your optimal posting times
- Experiment with videos
- Ask questions to encourage engagement
- Curate user-generated content
- Tell Instagram Stories
- Go Live on Instagram
- Use Instagram ads
- Post less
- Create Specifically for Instagram
- Be a great Instagram user
So now let’s get into the details of these important points one by one.
Find Your Optimal Posting Times
Due to the new algorithm of Instagram, it has become very important to keep in mind the posting timing of your content. The timing of your post depends on the audience you are targeting or hoping to target. Instagram ensures that the newer post will appear first in the feed. So your posting timing plays a very important role in boosting your account’s reach.
Make sure to figure out a perfect timing pattern for you account. This process is a little hard but it will definitely help you grow your organic reach.
Experiment with Videos
It might seem that photos gain more engagement than videos on Instagram. This is true for likes and comments. But Instagram engagement does not only depend on likes and comments. A closer examination revealed a very different conclusion.
Although, images receive likes and comments, videos on the other hand receives more reach.
For this you need to understand what is reach? Reach is organic impression made by a single individual. This makes it clear that a video content reaches more audience.
Ask Questions to Encourage Engagement
You can increase the reach of your content by increasing the engagement. Increasing your engagement is super easy as well as fun. If you have a good numbers of followers you can host a giveaway. Hosting a giveaway is the most helpful thing to increase your engagement.
Make some rules for the giveaway which would include commenting on the post, sharing the post and savingthe post. You can even ask your audience to tag some of their friends or even ask for a suggestion. This will help you increase your reach in just a few days.
Use Instagram ads
We know, if you are looking to grow your organic reach then Instagram ads is little counter topic for you. But if you have a business profile and you content is strictly business, then you might need Instagram ads.
Instagram ads will help you promote your product to higher audience and the reach of your account will automatically increase.
These were some of the most impotant points that you must keep in consideration if you want to increase your Instagram reach. All you need to know is that once you make your mind, there is no way you won’t achieve what you want. Ensure that you focus on these points and work on your account regularly.