Starting your own private business can be tough, especially in these troubled times, when the whole world is under attack by a dangerous virus.
Because of this situation, more and more people work from home, which means that finding the best hires for your startup is important.
Also, a lot of people had to close their private businesses or find some other ways to get ahead of the competition.
Today, we’re going to talk about some of the ways startups can deal with the impact of Covid-19, and how they can improve their online presence during these problematic times.
Here, we’ll mention some of the best ways you can make your startup visible on the internet, which should bring more visitors and potential customers to your website.
Without any further due, let’s start!
1. Create New or Improve Existing Website
The first step towards promoting your startup is to create a proper website where you will promote your products and services.
It’s a place where people will get to know you and everything you offer. It’s where you have all the information about the services and products your company offers.
Therefore, you should create a website that is accessible to almost everyone, depending on your target audience.
If you already have a website, then you should consider improving it. You can do that by revising the content and making it more optimized for reading.
There will be more about this topic in the next section, but you should also consider using content from trusted sources.
Valid content and up-to-date information are what make people stay on the page, read what you have to offer, and eventually click to buy your products and services.
2. Implement Valid SEO Strategy
Having a website is not enough to increase your brand’s online presence and bring more people to your website.
Even having high-quality content may not be enough for people to find you online. What you need is to invest in SEO, and properly do the search engine optimization.
What is search engine optimization, you may ask?
Simply put, it’s a mix of different activities, whose main goal is to push your website, or some specific page, to the front page of search results.
There are several aspects of SEO, which can be arranged into 4 main categories:
- Technical SEO
- Local SEO
- Onsite optimization
- Offsite optimization
Each of these categories holds different activities, which, combined together, should help your website to easily be found in the search engines.
Technical SEO is all about optimizing the website performance and loading speed. No one enjoys browsing sluggish websites, so having a slow loading speed might turn off some people.
Local SEO focuses on improving your website’s position in the local searches. This is crucial for startups that are based in a specific location.
For instance, if your business is located in New York, you need to optimize your content, products, and services, to fit the target audience.
This is done by focusing on geographical keywords, allowing your website to be on the first page of the local search results, for instance, if someone searches for “best startups NYC”.
Onsite optimization means optimizing the content on the website pages, which is done by finding and using proper keywords and regularly updating information your content is providing.
Offsite optimization includes link building strategies, or in other words, improving the quality of your domain, as well as increasing traffic on the website, by making sure other websites link your pages in their articles.
Overall, SEO is a great way for new startups to get some website traffic and attract new potential customers.
It is relatively cheap compared to other methods, such as Google Ads, which will be covered in the next part. However, its effects are not immediate, so it might take a while to notice the improvements.
3. Invest in Google Ads
If you have a decent capital and you want to increase your online presence fast, you can use paid ads on Google to advertise your products and services.
This is one of the digital marketing strategies that are excellent in the short run because it yields fast results, compared to the SEO.
However, its downsides are that it’s much more expensive, and its effects are also not long-lasting like it’s the case with SEO.
4. Promote Your Content via Social Media
There is no successful content promotion without social media marketing nowadays. Social media networks, such as Facebook, Twitter, Pinterest, or Instagram, have become extremely popular, not just amongst regular people, but also in business.
Apart from just using Google business, you can take advantage of Facebook Ads here, and make your content visible to a larger number of people.
If you’re not sure what to do you can always find a good social media manager, since it has become one of the most popular jobs on the internet.
They will know what and when to share, what is the best way of doing it, allowing you to focus on other aspects of improving your business.
These were some of the best ways to improve the online presence of your startup during the Covid-19 pandemic situation.
If you liked what you’ve seen here, or if you have something to add, don’t hesitate to share your thoughts down in the comment section.
Alexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advices have helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches. The top ones are business, career, finance and marketing. He aspires to share his experiences and is always on the lookout for the next opportunity to enhance his skills. When he isn’t busy working, you can find him cooking exotic meals, scuba diving and cycling.