Explainer Videos have become largely popular due to their ability to deliver complex messages in a simple and understandable manner. They are widely used by both profit and non-profit organizations. You can use them for not only explaining your products or services but also for notifying about any changes made in your terms and conditions. They can even be used to add value to your business.
Sometimes a prospective customer gets to know about your business through a explainer video. With so many elements such as the size, message and graphics of the videos to think about it is quite possible to forget about another important aspect that is music.
Good music can become the life of your videos. It can have a significant influence on increasing the time spent by the viewers on the video. They give your videos a more professional and polished look.
Music becomes more crucial in case of short videos. They become the sound of your brand. So, you need to carefully decide on what type of music you want to be using for your explainer videos.
Now that you have an idea about the significance music can have in your videos, it’s time to learn how you can find such music and what will be the best music tracks for your brand. You could always take the help of the professional Explainer Video Companies or choose yourself.
In this guide we’ll show you how you can choose the right music tracks for your explainer video and what are some of the best types of music tracks for explainer videos.
What are Explainer Videos?
A common video type for briefly explaining a product, service, or concept is known as the “explainer video.” The visually appealing approach clearly explains what a company does, how to utilise a product, how something works, or pretty much anything else. They’re frequently accompanied by pleasant, upbeat background music.
Features of Explainer Videos:
- The majority of explanation videos are under four minutes in length, and many are under two.
- Companies are formed to alleviate a consumer’s pain point, and these movies must emphasise that primary issue.
- It’s fantastic if a business has a fascinating history, but customers genuinely want a solution to life’s big problems!
- Most Explainer videos, but not all, incorporate animation, such as comical visuals, even whiteboard animation.
- Because most businesses want to highlight their strengths, explainer videos are typically upbeat and dynamic, with appropriate music.
- Every piece of marketing should serve a specific goal. This is true of the explanation video as well.
How to select the best Music Tracks for Explainer videos?
Music is a very important part of your Explainer Video. You need to be very careful while choosing a music track for your videos.
The goal is to “hook” viewers from the start and keep them on the edge of their seats until the very finish. The best music for an explainer video is emotional yet low-key, and it should be relevant to the topic.
If your music does not work, your viewers will be distracted, and your analytics staff will be perplexed at how everyone seems to always be going off the video after some time.
Please don’t let this happen. Instead, to choose the proper music for your explainer film, follow these three steps:
- Music should match the message of your video.
The music should be upbeat, and vibrant. That makes sense because most businesses want to present themselves in a positive way. In most circumstances, you’ll want to go with a comparable sound — something that evokes a pleasant or eager state of mind.
- Simple Music
The objective of explainer videos is simple. They provide an explanation.
When you choose background music with a thudding bass or a shredding guitar solo in the middle, it’s a little more difficult to do that.
Your background music must remain in the background at all times. It’s always preferable to keep things simple. Look for music with a minimal orchestration and a crisp melody. The beat should be quite consistent. Avoid songs that build up, ballads, rock, or music that is highly synthetic.
This style of music will end up competing and divert viewers’ focus away from your video’s message.
Viewing a music as a waveform, which is a visual depiction of the song, is a wonderful technique to guarantee that it doesn’t get “too big” or “too loud.”
Viewing a song as a waveform, which is a visual depiction of the song’s strength and volume, is a wonderful approach to review songs to ensure they don’t get “too huge” or “too loud.” The waveform will show you whether there will be any mid-song staccatos or if the melody will remain consistent throughout the song.
- Appropriate Volume
The key to using music in Explainer videos is to make sure it doesn’t interfere with the narration or the activity on screen.
Your video professional should make sure that the music is at a suitable volume so that it enhances rather than detracts from the plot. It should never be as loud as, or louder than, the video’s narrator or live performers.
Using simpler melodies and instruments can help preserve the music in this video as a supporting character, which is exactly what it needs to be.
- Brainstorming for music
First and foremost, think about what purpose the music should serve in the explainer film.
Music should be chosen in accordance with the story’s tone.
Brainstorming or mind mapping is a well-known and effective practise.
During this step, the team writes down all of its ideas and assesses them together.
This fulfils all of the necessary criteria for selecting the appropriate music for an explainer video.
- Brand your Music
If you’re thinking long-term and want something special, you should consider having one written specifically for you.
Professional agencies can assist in the creation of a brand’s sound.
- Cost of Music
Sound effects are now available for as low as $1, and high-quality royalty-free music is available for as little as $30. You might expect to pay upwards of $100 for a professional speaker.
What are the best Music Tracks for Explainer Videos?
Now let’s take a look at some of the types of music that can be used in Explainer videos.
Classical music is a great approach to showcase high-quality, everlasting services and products.
There’s something for everyone, from gentle music in the background to a dramatic “Hollywood” feel.
Electronic music lends a video an especially youthful and current feel. This type of music is especially popular in the technology and fashion industries.
Long noises and decreased melodies with little movement make up ambient music, which is a very laid-back music style. Ambient is a good choice for videos with little movement.
Minimalist pop music is used in a lot of explainer videos. A main instrument, such as an acoustic guitar or marimba, is frequently combined with an ambient pad and hand percussion.
This music style is hard to go wrong with, however it may sound identical to a lot of other videos.
New folk, new pop, singer songwriter, and minimal pop are all examples of contemporary pop.
By now you must have got a clear understanding of how you should select music for your explainer videos and which types of music tracks are best for explainer videos. You can always find royalty free music. But some of the sources are not to be trusted as they never mention the name of the author. Just to be on the safe side we will recommend you to spend money on music.
In case you are not confident about creating explainer videos yourself you can always take help of professionals like Essence Studios. They offer complete explainer video production services at a very reasonable rate. So, go ahead and boost your brand’s value with an outstanding explainer video.