web app

The digital 2021 global report states, 66.6% of the total world population uses a mobile phone today. These people use mobile data to browse different media pages and websites. Most businesses are investing in progressive web apps to capture this large audience of smartphone users. You have only a few seconds to capture the visitors’ interest, and the users abandon it after their first impression. 

Companies can get into the digital and competitive world through mobile app development. Launching and offering PWAs is an effective strategy to win from the start. 

What is a Progressive Web Application?

A Progressive Web Application (PWA) is cross-platform, which appears like a Native one, using web browser APIs. In simple words, it is like a Native app that opens in a browser, can be installed on a mobile home screen, receives push notifications, and can be accessed offline. Some famous PWAs include Starbucks, Twitter Lite, Pinterest, Forbes, The Washington Post, and many more. 

A top-rated custom web app development Toronto company suggests we cannot call all the web apps PWAs. Progressive web application development consists of the HTTP protocol, a manifest file, several service workers, and a fast-loading time due to its core architecture. 

Advantages of PWAs for businesses

Apart from PWAs, several apps get deployed today, namely native apps, hybrid apps, and single-page ones. The app your business needs depends on requirements and the key features that the customers receive. Some of the advantages that PWAs can deliver to your business are as follows. 

1.   Similar to a Native App

Today, many internet users prefer mobile apps over websites and vice versa, depending on personal convenience. There is a tendency that the number of app users will soon cross the number of web browser users. Progressive web apps look like mobile applications and perform like a website. The design of PWAs is quite similar to the native apps. They have the same impact on user experience, speed, responsiveness, and comprehensive capabilities. It is why search engines, such as Google and Bing index PWA pages and locate them in no time. 

2.   Quick and easy installation

You have to install progressive Web applications straight from the web browser to any device. This feature makes the user abandonment much lower and vividly enhances the user experience. The installed app is visible on the desktop of PCs, laptops, and the home screen of mobile devices. Users can get the right to enter from there with no difficulty. PWAs can be accessed directly via the URL without the users installing them. All these features with added online accessibility make PWAs flexible, reliable, and credible.

3. Improvement in Performance 

The app functions efficiently and is operational like a website, cache, and serves text, images, and other content. These facts improve the running time of PWAs significantly. It leads to an enhancement of user experience and retention rates, thereby promoting customer loyalty. PWAs are dedicated to retail and content provision businesses. 

4.   Functional everywhere

Another advantage of a progressive web app for businessis its ability to work everywhere. Users can receive cross-support anywhere when switching between devices. It meets the customers’ needs and delivers a continuous experience to them. This feature is significant for the companies that rely on PWAs as they have to ensure that their employees use the best-performing platform for maximum output. PWAs can adapt conveniently to various screen sizes and are highly responsive to several factors. 

5.   Offline operation

PWAs can also work offline. Thus, these apps will run even when your device does not have an active internet connection. Features and information of PWAs get saved due to in-built service workers. This way, users can access progressive web apps without downloading them. During poor connectivity and internet crashes, users can still view information previously accessed. Users are directed to a custom offline page when viewing some information without an internet connection. This feature is worth all the gold in the retail industry as it gives a medium of customer retention. 

6.   Silent updates

PWAs have automatic updates and users do not receive any notification about the upcoming up-gradations. No permission is necessary for the updates. Every time a user opens, it updates immediately without downloading any batch images.

7.   Enhanced security 

PWAs use HTTPS for managing and maintaining the safety of data stored within them. Some prominent web application design Toronto agencies opined that it eliminates the risks of security breaches, content tampering, snooping, and other illegal activity.

8.   Elimination of development cost 

PWAs can function well on different devices and adjust to screen sizes, making them a good investment. The convenience and cross-platform usage reduce developers’ time and customer costs. 

9.   Push notifications

Progressive web apps also use the push-notification feature of the device like the native apps. It is helpful for the advertising campaign of the companies as these notifications are visible on the users’ home screen. Your company thus has more opportunities to target your audience, reach out to them, and become a recognized brand. 

End Thoughts

Some successful PWA application examples are Pinterest, Starbucks, and Twitter Lite. They are becoming an outstanding choice for several companies. So do not wait anymore. Also, start implementing PWA or your business.

By Anurag Rathod

Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.