Are you an entrepreneur/aspiring entrepreneur/executive in a company who is looking to improve the user interface for your business website? If the answer is yes, then you have landed at the right place. In this article, we dive into the world of chatbots and how they improve the business website.
Importance of business website
Let us look into why is a business website important in the first place and why should you be working to improve it
Legitimacy: It is an obvious human tendency that since many major businesses have a website of their own, people find businesses with a website more legitimate and trustworthy.
A platform for product display: Websites serve a crucial role in being a virtual showroom for consumers who cannot visit showrooms so that they can have a look at your product, its price, its features, etc.
Credibility: These days, a website has become a prerequisite for a business to be perceived as credible by the public.
Marketing platform: As internet usage keeps increasing, the internet is becoming a major advertisement platform. It is a low cost, easy to maintain, and yet effective marketing mechanism.
Outreach for business: Due to the rise of business websites, businesses have now been successful in finding clients despite their geographical locations. Websites have removed geographical barriers for businesses to pitch their product to their potential customers.
What are chatbots?
After knowing how important are business websites, let us see what chatbots are.
In simple terms, chatbots are software/applications that replicate human conversations and thus provide a personalized feel to the user. Customer service chatbots are being widely used in the service industry, thus bringing a huge shift in how customer care mechanisms used to work before. Chatbots improve customer experience and they are of various types and are used for a variety of purposes, including being used as customer service chatbots, answering the FAQs, etc.
Benefits of Integrating a Chatbot with your Business Website
Let us see how can the chatbots benefit if integrated with a business website –
- Helpdesk: Chatbots can be very efficiently integrated with business websites and be made to serve as a helpdesk for users to ask their queries. Chatbots reduce customer waiting time to zero with their instant replies and they also direct complex questions to service executives, thus establishing a very efficient helpdesk system.
- Personalized experience: Chatbot provides a personalized experience to its users and this is a huge factor for attracting and retaining a customer base as customer experience is a huge factor for standing apart from the competition.
- Ease in market research: Market research can be made very easy if done through chatbots as it engages users in a way that many others do not. Therefore future products can be designed in a much better way.
- Low maintenance cost: Chatbots are almost a one-time investment and maintaining them is quite cost-effective. Therefore it serves as a cost-effective data collection and user engagement channel.
- Improves customer engagement: Chatbots provide a very good channel for customers engagement
- Wider target audience: We can successfully engage a larger target audience via chatbots on websites as they engage with users without human intervention.
- Monitoring consumer data and gaining insights: Chatbots for websites can be extensively used for monitoring and collecting data from customers which can be further used to design better products for them.
- Keeping up with the trends: Last but not the least, integrating chatbots on websites has become a trend and to keep up with this trend, you must also integrate one on your website.
Many chatbot developing companies have risen in recent years to cater to the rising demand of chatbots by various companies. Different software developing companies cater to different types of customers with different needs, different target customers, different user traffic, different data collection, and delivery targets, etc. With so many options out there, it can be very difficult to choose the best chatbot platform for your company to boost your business.
BotPenguin is one of the best chatbot platforms that stands out from other companies in terms of the quality of services it provides along with reasonable prices for its services, which provide different services for businesses with different needs. With its clients across all over the world, it caters to every type of customer with different needs. Its Customer Service chatbot, provides instant answers to FAQs and directs complex questions to service personnel. Using the services by BotPenguin, companies across the globe have been successful in improving the customer experience for their customers using chatbots.
As we already saw that business websites are one of the most important aspects of the success of any business, improving it must be the priority of any business. .And clearly, chatbots improve business websites in a way that not many other features do!