Content marketing is important because content marketing answers your audience’s questions and helps you build trust, and develop relationships, improve conversions, and generate leads. In today’s age, consumers expect high-quality, consistent content from their favorite brands.
New companies spend considerable effort to advertise themselves and attract potential customer’s service. And as an additional obstacle; many startups usually have limited budgets. In these cases it is the wisest thing for startups to opt for a content marketing strategy.
Quality content is highly effective in increasing brand visibility. And this is true, but it is one of its many characteristics. Below we explain how startups can benefit from a consistent, quality content marketing plan.
Benefits of Content Marketing
1. Maximizes Brand Presence
Companies, in particular, need to go the extra mile to market them to get potential customers. Because no matter how good your product or service is, it won’t be successful if you can’t reach your target audience We often see cases of brands that make a great start but give up halfway through. They ignore the fact that constant visibility is essential to stay in the minds of customers.
Content marketing for startups helps you strategize so that you can consistently communicate with your audience. You’ll be able to reinforce your messages and help your customers move through the sales funnel.
You need your brand to become familiar with the public. In addition to identifying your logo, you need to be aware of your value proposition and how it fits their needs.
Content marketing for startups is effective in building and nurturing relationships. When the target audience can recognize your brand and recognize your differentiating features, they are more likely to become customers.
2. Generates Loyalty
Content marketing is powerful for startups Content marketing can develop a connection with your brand even to people who are not part of your audience. And at first glance, this may seem insignificant, because what really matters is how many sales you generate; it’s always beneficial to have an enthusiastic audience for your brand, even if they don’t become actual customers.
This is clearly explained in Maslow’s theory of human motivation. In their hierarchy of needs pyramid, the need for recognition occupy the highest position? This is related to the reputation, fame and respect of others. At the same time, this affects self-concept and self-esteem. To satisfy these needs, we often withhold information that we consider valuable, even if it is not useful to us.
For example, we can form an opinion about a toy brand and feel a certain attraction after seeing its publications on social networks. We may not be the target audience, but we don’t hesitate to talk about it with family or friends with young children. Unknowingly, we are acting as ambassadors of that brand. We will stay aligned with their values as a result of content marketing for startups.
The example above shows that recommending your product or service doesn’t require a person to buy it, but it quickly expands the reach of your message. It is a great strategy to establish an emotional connection with the audience.
To achieve these results, content must be authentic and provide real value. And be sure to provide useful and engaging information capable of generating conversations. Consider that content marketing for start-ups can be the link between your products and your audience.
3. Facilitates Customer Retention
There is little point in attracting customers if we are not able to retain them. Because it is known that acquisition costs are much higher than retention costs and although sometimes the revenue generated by these customers does not offset the retention costs and it’s a delicate balance that has a major impact on business profitability.
Because of its low cost and flexibility, content marketing for start-ups helps you balance the scales. To retain customers, you must continue to provide value even after the sale. It keeps the relationship alive by offering content tailored to different stages of the sales funnel.
After some time, the customer will make a new transaction. Because they already know you and were satisfied with the interaction, they are more likely to repeat their purchase or try another product from your company. Likewise, this is an opportunity to help you build a positive reputation and gain customers who may refer others to your brand.
4. It is Profitable and Effective
When starting a business, managing resources wisely is a primary concern. Content marketing for start-ups is more cost-effective than traditional options. Some experts claim that content marketing can be up to 62% cheaper.
In 2019, the Holmes Report noted that PR budgets are increasing. And at that time there was a decrease of 13%, but by the end of 2021 the investment had returned to the previous level. We are talking about 5 billion dollars. It is clear that most of this market is represented by large corporations, and even SMEs have to pay high fees to use these services.
Total rates may fluctuate depending on the country you live in as well as the scope of the PR plan and contracted activities. In the United States, for example, a PR professional’s fee ranges from $100 to $500 per hour.
5. Attracts the Audience
Marketing start-ups place special emphasis on audience for content marketing start-ups. At the end of the day, it is an indispensable factor in the sales equation. It is the starting point for lead generation. If your brand fails to capture the attention of your target audience, you won’t be able to get your business off the ground.
Keep in mind that customer value is not limited to the sales transaction. It is their amplification potential. If someone in your audience is persuaded by your message, you can help boost brand awareness.
Content marketing for start-ups clearly defines who to target. And familiarity with your audience’s demographics is essential to creating content pieces that address their interests and values. You should also be able to identify the media they typically use and their digital consumption habits.
6. Builds Trust and Credibility
Content marketing for start-ups gives you an opportunity to establish your credibility as well as gain the trust of your audience. And when you provide quality content, you can build a foundation for building a lasting relationship with your target audience.
When you provide useful data it goes beyond just a sales pitch, and your message is seen as credible and casual. People appreciate this and reciprocate with their trust. Your brand reputation will benefit, and sooner rather than later it will have an impact on sales.
Content marketing seems like a good time for start-ups. And at least, that’s what can be inferred from the results of Edelman’s 2021 Trust Barometer. That in the face of traditional media defamation, consumers perceive content offered by brands as truthful and quality. In other words, it can also be said that companies are considered reliable sources of information.
7. Establishes your Authority and Expertise
Educating customers is a very effective content marketing tactic for start-ups. When you share knowledge about your industry or help your audience solve a problem, you build authority. And by positioning yourself as an expert in your niche, you’ll gain the trust of your potential customers. It’s great because this increases the relevance and credibility of your messages. Due to which your brand can become the market benchmark.
But how will it affect your business? More than you think! Content marketing for start-ups helps by presenting your audience with solutions. The logical result of this is an increase in conversion rates. At the end of the day, we all prefer to partner with anyone who demonstrates expertise and experience.
You need to stand out with timely and valuable information. And explain to your audience what makes your brand unique and provide answers to their needs. But also be prepared to make a long-term commitment. Authority is not built in a day or with a few pieces of material. It is a slow process and requires perseverance and patience.
8. Contributes to SEO Positioning
Brands that build online authority can rank better in search results. This also increases the chances of increasing traffic to your website. This maximizes your chances of getting new customers. And it’s like buying lots of tickets for a raffle.
Consider using the pillar model in a start-up content marketing strategy. So this will not only increase your site’s search ranking but also increase your visibility. And by covering different aspects of the same topic, you’ll be able to offer a wider range of content pieces and link them to more specific and focused content. You will reach your target audience wherever they are and with the information they need.
Also integrate the power of social networks into content marketing strategies. Remember that the more pieces you produce, the more opportunities you will have to connect with your audience. This also increases your chances of exceeding the limit of your own publications. Consumers can use the information generated by your brand to share and comment on it within their own networks.