By the end of 2023, Artificial Intelligence (AI) marketing is predicted to generate more than half a trillion dollars in revenue. If that doesn’t excite and bother you, I don’t know what will. Using AI in their strategy is a high priority for 83% of companies. Globally, adapting AI has grown by 35%, and global GDP is expected to grow by $15.7 trillion by 2030
Starkly, AIs are knocking some socks off. Everyone is on to this new techie in town. So, why should you be far behind? Come, let’s see how AI can aid your marketing business & don’t be scared if you are a small and medium enterprise (SME) or an individual. There is something for everyone in its sack.
How can you use AI in Digital Marketing?
AI based voice search
Almost 4.2 billion voice assistants are in use as of 2023, and it is predicted to reach 8.4 billion by 2024. On average, it replies to 93.7% of the voice search queries. It is expected to be worth $26.8 billion market by 2024. So, clearly, people like using voice search for queries. And why wouldn’t they? After all, it is easy, faster, and less of a work.
As an SME, you can take advantage of this by adding long tail keywords into your website and making it voice search friendly. By this, you stand a chance of getting ranked up by Google’s Search Engine Rank Page (SERP). AI in digital marketing has wide use depending on the brand’s type and target audience.
As an individual, you can integrate AI as your home security system to set up daily reminders, recall you for meetings, etc.
Giving personal touches to products and services
By using AIs, you can personalize a user experience while they search for products & services. According to a survey by Accenture Pulse Survey, 91% of consumers like to shop from brands that remember them and give relevant offers.
So, giving tailored experience to the customers increases sales and leads to happy and returning customers. Isn’t that great? 89% of marketers saw an increase in return on investment when using personalized campaigns. 74% of the e-commerce websites are customized.
AI based chatbots
Imagine a user coming to your website and having a query about a specific product or service. Usually, they will write an email or call on a number. But this is time consuming and may lead users to find a new platform. That’s a problem!
But with AI chatbots, you can answer your user’s query in real time. This reduces the query processing time, leading to higher customer satisfaction and boosting sales. Using AI based chatbots is an effective method for generating leads, conducting surveys and contests, and distributing content. AI technology in digital marketing can significantly boost your business value.
Content moderation and creation
A high quality content is the backbone of your website. Pair it with effective on-page & off-page SEO and see your ranking climb the ladder. But hold on, what qualifies as good content? Let’s see…
- an originally written, well-drafted article,
- which contains useful and relevant information,
- and supportive backlinks to higher domain authority websites for research & data.
One way to do this is to do all the hard work, which is not just tedious but also time consuming. The smart and faster approach is using AI-based tools like ChatGPT, Jasper.AI, CopyAI, Surfer SEO, etc. They reduce the writing & content generation time. Not to mention, they also save money, which otherwise would have gone into outsourcing writing jobs.
Analyzing clients’ behavior
What do your clients like to buy? Which clients are more drawn toward a specific product or service? What is the user behavior pattern? These questions can take you days to figure out, not with AI.
Link your database with AI, and it will instantly tell you the client based details. From their search pattern to which product, they might be interested in. This will help you develop strategies when marketing current or new products.
What AI brings to the table?
Predicting users’ behavior
When you know what your customer wants, it’s easy to communicate. AIs can predict user choice, taste, and preference based on their past buying & browsing habits.
Identifying new leads
Yes, an AI can tell you which of the potential visitors on your website can be a likely lead and a future customer.
Creating new ideas
AI can scan the web and find new and creative ideas you can implement in your business. It can help you create a draft & refine pointers within seconds. This will ease your task and free up time for other activities.
Automation marketing
Whether buying patterns, trends, or optimizing content for SERP, AI is all for it. Just keep in mind that not all AI generated content are specific and 100% accurate. So don’t forget to check.
Customize marketing campaign
With AI, you can customize marketing campaigns specific to a demographic, location, or place within a few minutes. This will increase your global presence., help you reach an audience outside your country, and boost your brand value.
Is AI a rising threat?
No matter how smart companies claim their AIs to be, they can’t replace human critical thinking, strategic making, innovative abilities, and discoveries in new paradigms. Phew! That being said, AI will, at most, replace day-to-day mundane tasks that do not require much human intellect.
Taking Everything into Account:
Every technology comes with pros and cons. When techs like AutoCAD came, it took away some of the jobs and gave rise to new ones. The same case is with AI. It all depends on how we see it.
So, why not just take advantage of the brand new opportunity and use it to step up our business and lifestyles? Currently, AI in digital marketing is widely used by agencies. If you are an individual, you can co-opt AI in your personal life to make things easier and faster so that you have time remaining for your hobbies and dreams.
Meanwhile, if you are an SME, you can incorporate AI into your business for faster, smoother, & better results. You can also opt for a digital marketing agency that will make your work easier.
