The year 2020 has made us realize how important digitalization is. There is no way to run away from this fact that to grow our business we need to have a digital presence. But to sell your product online, you need to be a smart and strategic planner. And I’m here to give you tips for selling smartly.
Below are the 9 tips to sell your products online in an effective way.
1. Choose the right e-commerce platform
2. Increase brand visibility
3. Keep performing SEO on your website
4. Provide the best User-experience
5. Give coupons/offers on first orders
6. Advertise on the right platforms
7. Have a unique selling point
8. Make customer’s data security your top priority
9. Keep taking customer’s feedback on their overall experience
Let’s dive deeper into each one of them.
1. Choose the right e-commerce platform
E-Commerce platforms provide you the aid to reach your target audience. Now, the question arises, how should I choose the right platform?
Here’s the answer, do research on the available platforms to sell your products online. Once you’ve got the list of the e-commerce platforms. Then you need to filter this list by pointing out their pros and cons. Choose the one that will best suit your business needs as per your budget.
This is a lengthy process but serves right for the long term goals.
2. Increase brand visibility
To build the customer’s trust, brand visibility is a must. Just being on an e-commerce platform alone won’t work. You need to have a social media presence. Besides, being active on social media is rather more important than just being online.
Posting useful tips on a regular (weekly/monthly) basis would help gain customer’s trust. Also, it’ll help in increasing brand visibility.
3. Keep performing SEO on your website
Your product pages should rank on Search Engine Result Pages (SERP) for high traffic. And to rank high, your website/product page should be SEO- friendly. SEO is the way to get organic as well as highly relevant traffic.
If you opt to partner up with an e-commerce website rather than having your website, then choose one which performs SEO well on their product pages.
4. Provide the best User-experience
Now that your target audience is visiting your website, you wouldn’t want them to leave right away (right?). So to reduce the bounce rate, you need to provide the best user experience.
If you want to sell your products at the user’s first visit only, then you need to place the product descriptions at the easily noticeable location. Moreover, the product reviews, shipping policy, return and exchange policy, FAQs, etc should be positioned at the right spot.
5. Give coupons/offers on first orders
If you want your users to buy again, give them at least one reason to do so. Give them, discounts or similar offers on their very first purchase. Not only this will encourage them to visit again but they might tell about this offer to their friends and family. This is how you will gain more traffic.
But make sure that you don’t go out of your way to give discounts. That might cause you to lose money.
6. Advertise on the right platforms
To reach your target audience, advertising should be done strategically on the right platforms.
Suppose you want to sell books, then your sponsored ads on relevant community websites would make more sense to grab their attention.
7. Have a unique selling point.
Your competitors are selling online products for years. And if you’re just starting, you need to have something better to offer. Something that will make you stand out from your competitors.
How you will find out that? Research on your competitors’ marketing strategies. And try something that they haven’t yet.
8. Make customer’s data security your top priority
Online payment gateways should be secure. Your customer’s bank account details should not be disclosed to the third party in any way. To ensure that you need to work on your website. Make it secure enough.
9. Keep taking customer’s feedback on their overall experience
After any successful purchase, ask your users for filling a feedback form. Forms should be made in such a way that it won’t take more than a minute or two to fill it.
Also, make it a priority to work on the feedback given by the users. Keep optimizing your customer service.
Final take away:
Start working on these tips immediately. Keep testing new strategies and analyze the results you’re getting regularly.
