6 Step Framework to Ensure Your Mobile App Delivers What it Promises

2021 fiscal expects mobile apps to clock a massive $690 billion revenue streaming out of the app stores (Play store for android and App Store for Apple) and in-app advertising. With the ever increasing shift to mobile devices for professional and personal engagements, the mobile app development industry has shaped into a key differentiator between a vibrant and dull economy.

The demand to cater to such scale, diversity and dynamism of requirements has resulted into the electric evolution of the app development industry having 30,00,000+ active app development companies today, globally. While the industry has quickly turned into a red ocean market, it becomes a priority for a top mobile app development agency to offer something unique, robust and relevant, every single time.

The uniqueness may be in terms of technology, costs, service or a simple procedural upgrade in the development lifecycle. Let’s understand a simple and structured approach to creating a development lifecycle plan for a client requirement, that would be crisp, informative and purposeful. An effective app development process flow spans over six key phases. Regardless of the size and scope of the requirement, this framework provides a legible view of the project, in lesser time.

Devising a strategy for development:

This phase defines the strategy for evolving your idea into a successful app. The timeline, functionalities or the enterprise mobility strategy, clear and structured blueprints help better tracking, productivity and communication between teams. Your strategy helps focus your vision on a clear picture of your app idea.

Some of the questions encountered in this phase are:

  • Identifying the target market/user-base
  • Research the market for trends and competition
  • Defining the objectives, goals and expectations from the app
  • Select the technology/platform for the app

Requirement analysis and planning

After the overarching structure is put in place in the last step, the next step is to define use cases and tabulating the detailed functional requirements. This includes identifying the skills needed for your app development initiative, prioritizing the mobile app requirements and grouping them into delivery milestones.

UI / UX Design

A mobile app is as successful as the simplicity and value it adds to the user’s life. The ability to deliver seamless and relevant user experiences coupled with user friendly aesthetics, contributes to the popularity of the app. Creating excellent user experiences making your app interactive, intuitive, and purposeful. Some key points to ponder during this phase are:

Information Architecture (IA) & Workflows

IA includes the data your mobile app will display to the users and the data it will collect. Workflow diagrams help identify the app’s navigation structure with a user


Wireframes are conceptual layouts that give visual structure to the app’s functional requirements. With wireframes, the focus is more on aesthetics and user experience, not on colour schemes and styles

Style Guide

Style guides are guiding principles that define the client’s branding attributes and rules. For eg, the choice of font family, colour scheme and the way to communicate the brand message through the app

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App Development

Defining the technical architecture, deciding on a suitable technology stack and customizing it for a particular launch platform are some of the key tasks in the development phase.

App development stage consists of three integral parts:

  • Back-end/server technology: includes database and server-side objects necessary for supporting functions of your mobile app
  • Application programming interface (API)s: method of communication between the app and a back-end server/database.

the mobile app front-end: the front-end is the native mobile app an end-user will use


Thorough testing during the mobile app development process makes applications stable, usable, and secure. Businesses need to create test cases that address all aspects of app testing. The app should undergo the following testing methods, to deliver a quality mobility solution.

  • User Experience Testing: to ensure that the final implementation matches the user experience created by the app design team
  • Functional Testing: to ensure that users can use your app’s features and functionality without any issues
  • Performance Testing: app should be able to handle the load and perform well even when usage spikes
  • Security Testing: identifying any potential vulnerability that can lead to a hack
  • Device and Platform Testing: the mobile app has to be tested on multiple mobile devices or device simulators to ensure smooth working of your app for all users

Deployment & Support

Releasing a native mobile app requires submitting your app to the app stores, Apple App Store for IOS apps and Google Play for Android apps. The app’s title, description, category, keywords, launch icon etc. are some the attributes that comprise the stage. After your app becomes available in the app stores, there is continuous need monitor its usage through mobile analytics platforms and track the KPIs for measuring your app’s success.