While most people buy their prescription eyeglasses online, many are still skeptical about shopping from optical e-stores. Their fears and hesitation are genuine because purchasing prescription eyeglasses is not like any other product.
For example, if they receive the wrong size and color in clothing and shoes, you get it exchanged. If they keep it, the maximum users will feel discomfort using it. But this is not the case with prescription eyewear products. Even a minor mistake in a prescription eyeglasses order can impact your vision significantly.
Whether you are taking your existing optical store online or starting a new one, you must integrate the PD measure tool. It will ensure your customers get prescription eyeglasses with corrective lenses and frames.
What is pupillary distance? Why is PD important? How to ensure correct measurement of PD?
If these questions have crossed your mind, you have landed on the right page. In this post, we will explain everything you should know about the PD measurement plugin. But first, let us get the basics clear.
What is pupillary distance?
Pupillary distance refers to the distance between the eyes’ pupils, which is from the center of one pupil to another. It plays a crucial role in purchasing prescription eyeglasses both online and from brick and mortar stores. Measuring PD is vital because all optical products have an optical center that ensures accurate and blur-free vision.
Why is pupillary distance essential for eyewear e-stores?
Selling prescription eyewear products is a competitive niche. If you want your WooCommerce eyewear store to surpass your competitors, you must fulfill the needs and demands of your customers.
For instance, the eyewear products you provide should match your customers’ eyes correctly. Pupillary distance is crucial for this. If the PD is not accurate, the optical center of your eyewear products will be off. Hence, the eyeglasses will fail to serve the purpose effectively. It will affect your eyewear products sales and revenue generation annually.
In some cases, PD is included in the prescription receipt you receive from shoppers. So, accordingly, you may give your customer the most suitable prescribed eyeglasses. But if it is not there in the prescription receipt, you have to measure the PD of online users.
Now, the question is how to measure PD?
Since you have built your optical e-commerce site using WooCommerce, you can do it with ease. Thanks to its thousands of extensions and plugins like the WooCommerce PD measure plugin. It is the best pupillary measure tool available online. If you are curious to know more, keep reading.
WooCommerce PD measure plugin: A brief introduction
WooCommerce PD measure plugin is easy to integrate into online e-stores. With this tool, you can measure the PD of potential customers more accurately. Also, you can prevent your shoppers from facing the hassles of determining their PD. Manually measured PD may not be as precise as you get with the PD measure tool. Let us look at some exciting features of the WooCommerce PD measure plugin.
- It is fast and accurate that helps you determine the PD of your respective buyers in a snap.
- It captures the PD within no time.
- Measuring PD with this plugin is as easy as clicking a picture.
- It is easy to integrate into your optical e-store.
- It follows a well-controlled protocol, so there are no chances of errors.
How does the WooCommerce PD measure plugin work?
The WooCommerce PD measure plugin has minimal requirements to work efficiently. For example, all it needs is a camera and a standard credit/debit card to measure the PD of your customer.
With the pupillary measure tool, your potential shoppers can add their PD measurements when buying eyewear products from your e-store. If they have PD measurements, they can add them to the product page.
On the other hand, they can use the PD measure plugin to find their PD. The process is pretty simple. They must sit in front of the camera and click a selfie while placing the credit card below the nose. It is will hardly take a minute, and they will have their accurate PD measurements.
When it comes to WooCommerce PD measure plugin, it benefits both your online optical business and customers. If you think it suits your goals and needs, you can hire a WooCommerce e-store builder to get it installed. As mentioned, integrating this plugin is very simple. All you need to do is, follow these steps.
- Download the PD measure plugin from your WooCommerce dashboard.
- Head to Plugins > Add New > Upload and click the downloaded ZIP file.
- Install and activate WooCommerce PD measure plugin.
- Go to the next section to find out how to set up and configure the PD measure plugin.
Importance of WooCommerce PD measure plugin
After reading this, you should be able to answer whether your optical e-store needs a PD measure tool or not. We know that incorrect PD may cause strain and blurry vision for your customer. If your customers do not have the best experience buying prescription eyeglasses from your e-store, they will never come again.
In addition to this, they will neither recommend your optical store to their friends and relatives. If they write a negative comment about your products, you will go down from the front pages of search engines. After all, both Google and online users will read all your customers’ reviews and testimonials. If you want your eyewear e-store to remain relevant among competitors, integrate the PD measure plugin and other essential plugins and extensions.
The bottom line
The best way to drive more traffic and sales for your optical e-commerce site is by making the best use of plugins and extensions. WooCommerce is the hub of plenty of plugins that help you boost your customer experience and, eventually, your sales. If you want to gain an edge over your competitors, you must install the WooCommerce PD measure plugin. It ensures you measure your shoppers’ PD quickly and accurately and improve your sales.