TikTok is the best social media platform that has gained sufficient traction from its existence and truly has skyrocketed in the year 2020. The platform just began as a music application and then to a dance video app and finally, now it has become a habitat for every kind of content. Some people grab the opportunities that come along the TikTok field, whereas some fail to understand how it works.
In this article, we will discuss the TikTok application and why it is going to be the future of influencer marketing. First, let’s look into TikTok’s statistics so that it would be helpful in the overall experiment.
- TikTok is now the most downloaded application with over 33 million downloads.
- It has been downloaded over 1.5 billion times, which makes the app the third most popular social network.
- The app has about 500 million active users worldwide.
- Gen Z users, who are 16 to 24 years of age are the maximum users.
- TikTok is now available in 155 countries, where 60% of users are female and the remaining 40% are male.
- An average user spends 52 minutes on the TikTok application on the daily basis.
Will get started on the seven reasons why influencer marketing is the future of TikTok:
#1 TikTok’s Popularity Equals Marketing
Users turned their side towards Musical.ly, as there are a lot of people on this specific platform. ByteDance bought the app in 2017 by merging with its app and making TikTok come into existence. However, the TikTok app gave out its best features and had a wider reach, calling itself the social tool for users.
First, TikTok was used for lip-syncing, where users can choose songs, effects, and sound bites to the video they created. This is not a big surprise that the TikTok application got to the level of all users’ engagement and the app is completely now a social app. Today, TikTok is one of the best platforms for businesses in the field of influencer marketing.
#2 Brands And Businesses Are Already Into TikTok
TikTok’s popularity has grabbed most of the teen’s and youngsters’ engagement, who seek entertainment and other monetization processes. Brands have recognized that they are the people who could fit in as their long-term customers.
On other hand, TikTok works like other social platforms, where you create a business profile and gain followers to whom you market products. Alternatively, you find the influencers who already have a large audience base and help them to run your marketing campaign.
#3 TikTok Dominates The Social Media Game
People love TikTok for serious reasons because they are unique and they found out that it is not like other social media platforms. TikTok is an application that lies solely on videos, and it is designed for mobile devices.
The content is created on TikTok, and when we implement the cross-promotion across other social platforms, your profile on TikTok gets more traffic.
#4 Influencers Are Mighty In TikTok
Brands already have started to take advantage of TikTok, and they find out the apt influencers for their campaigns. In other ways, many of the TikTok influencers consider this field as their home to grow followers and connect with real people. And, TikTok allows users to add links to other social networks as the followers of your specific application can be a part of TikTok too.
In some instances, influencer marketing campaigns implement challenges to gain audience engagement. There are a number of influencers in TikTok and brands could easily pick the ones who are the best fit for their products. And it is also possible to research to pick the people who match your niche and budget.
#5 Win Audience Connectivity At Instance
As said in point(#4), influencers can easily connect with real people, there is no longer a need for higher involvement. The more people get connected with someone, they are likely to trust them and this is why brands approach influencers for marketing.
An influencer’s marketing is also considered to be a great investment as it is already a revolution.
#6 TikTok Advertising Is Impactful
Advertising on TikTok helps reach a younger audience, where they love to share relatable content. There is a huge rise in brands, who spend money on advertising in TikTok.
However, advertising is one of the best ways to gain exposure in a short period. And, for now, brands target the generation Z audience and millennials, who in turn would be potential customers.
#7 Rise In Micro-Influencers
Nowadays, brands have understood the fact that recognition of less is sometimes more than enough. Instead of chasing highly reputable celebrities, brands can lie on the growing influencers who work well for their brands. Another reason behind choosing micro-influencers for the campaign is that they agree with the budgets that brands fix.
On the other hand, in-house influencer programs build relationships with people, instead of the cross-promotion approach. Brands choose influencer marketing for showcasing their products because they are comfortable working with influencers by gaining a reputation. Influencers are the main cause of bringing loyalty for brands, which is helpful for the brand and organization.
A great influencer campaign lies in bringing out a product’s existence to the world so that it could be helpful to bring traffic and sales. When you can pick the right influencer for the campaign, you would get assured results.
TikTok is likely going to be a part of influencer marketing in the future, so sooner create an account to learn something new every day!
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.