There’s a secret in the business world that is helping business owners propel their companies to new levels! If you haven’t heard about this secret, then that’s because it’s well kept.
We’re talking about mass text messaging, the easiest and most cost-effective tool to communicate with your customers! Mass text messaging is an effective method to engage your customers and potential customers.
After all, the average American checks their phone about 262 times per day. Keeping this in mind, it would be foolish to ignore text messaging as a viable means of communication with your customers.
Many businesses realized this and jumped onto the mass texting bandwagon however, a lot of businesses don’t fully understand the secrets of bulk text marketing yet hence, they are hesitant. Let’s clear this hesitancy regarding bulk texting and provide you with 5 secrets of bulk texting and its benefits!
What Is Mass Text Messaging?
Simply put, mass texting is the process of sending several text messages to a large recipient list. This can be done through SMS messaging software and is most often used to send alerts, reminders, and promotional messages to customers.
Text messaging or SMS has been around since 1992 however, it has just lately made its presence known in the business world. With bulk text messaging, organizations have found an effective way to communicate with each other as well as their customers.
Not only is it convenient but it’s also much simpler compared to other communication channels!
5 Secrets of Mass Texting and Their Benefits
Now that you know what mass text messaging is, let’s talk about the 5 secrets of the mass texting world and their benefits!
- Your Messages Will Be Read
The key thing any message-sender wants is that their message gets read. This especially applies to businesses that often send out marketing messages offering promotional offers, discounts, and more.
When such businesses choose mass texting, they will benefit from the fact that 90% of people read texts within the first 3 minutes of receiving them. Furthermore, over 85% of the US population has a mobile phone and this makes texting the perfect method to communicate with them!
Recent studies have also proven that texting is the preferred and most widely used method of communication amongst individuals. Businesses who want to make sure they reach their customers effectively should give this approach a try!
Doing so will provide the benefits of higher sales, increased clientele, and a more responsible brand image.
- No Internet Connection Is Required
No internet connection, no problem! Text messaging is one of the two digital marketing channels that doesn’t require internet access (the other being phone calls).
Almost every person who has a mobile phone typically has access to a cellular connection so, mobile phones are the perfect way for businesses who want to effectively communicate with customers.
Since no internet connection is required, customers that are in far-off areas can be reached easily.
- No Need for Any Special Downloads
Whenever you want to send a message digitally, you’ll find that you have to download certain applications. That’s not the case with text messaging!
Phones come pre-downloaded with the text messaging application and all you need is a cellular connection. The next bit is to get your customers to opt into your subscriber list.
Once they do that, you can send your messages directly to their devices through bulk SMS marketing software!
- Automation Is Available
Every business aims to maximize efficiency and effectiveness. Mass text is the perfect way to do both these things as it automates simple processes such as delivery confirmations, appointment reminders, and bill reminders.
Automating such texts makes it easy for businesses to focus on driving more meaningful conversations with their customers and understand their needs better. Plus, it offers the customers timely updates and responses and keeps them in the loop!
- Mass Texting Is Super Easy
The final secret that makes mass texting so special is that it doesn’t require any technical skills or expertise! All you have to do is sign up for bulk SMS programs and get started.
These programs are simple and easy to understand and you can start sending bulk messages to your customers within a few minutes! Such an easy communication method makes running a business seamlessly.
From all of this, you can see just how great text messaging can be! Especially for your business, bulk text messaging can provide so many benefits so there’s every reason to give it a try.
It can truly help you unlock the true potential of your business.