In 2020, knowing how to build your business on Instagram will be a critical component of your digital marketing plan. Here are some business-related Instagram tips.
Instagram may have been popular as a result of aspirational travel and food photographs, but social media has now evolved to a whole other level. Businesses of all sizes and in every industry have discovered that a large number of potential customers are thumbing through their advertisements at all times – in line, on the bus, at work. Mobile marketing is critical to the success of your company.
But don’t take our word for it; check at the numbers for yourself. Instagram, which launched in 2010 and was acquired by Facebook in 2012, presently has one billion monthly active users and 700 million daily active users.
One of the most crucial facts about Instagram for business? 72% of Instagram users have bought a product or service after seeing it on their feed. With a little math, you can see that slightly over 500 million of Instagram’s 700 million daily users have made a transaction.
They are searching for your company, but as more stories are uploaded and monthly users increase, individuals are missing 70% of the updates from the people they follow. Part of this is due to a new mechanism (almost identical to Facebook’s) that prioritizes the material that users “value” the most (as judged by regular interactions with posts).
You can’t change the formula, but you can learn how to use Instagram to build your business. This entails getting users to regularly like, follow, and interact with your material.
Here’s how to do it.
How to Use Instagram to Grow Your Business
It takes time and thought to grow your business on Instagram. To get you started, here are ten steps.
Make your bio more effective.
Begin at the beginning. Is your bio image representative of your company (or you)? Do you have a catchy way to describe your products or services? Have you included a link on your site? Do you have any hashtags in your bio that may be clicked on?
Start by revising and optimizing your Instagram bio if you responded “no” to any of these questions.
Hootsuite now has free tools for posting to social media, allowing you to schedule daily posts all at once. Pro tip: Figure out what the optimum time is to upload material on Instagram and stick to it.
Use Instagram Live and Stories to your advantage.
These two tools will help you bring your photos to life. While a picture is a quick snapshot, Live and Stories may go deeper and show off your company’s individuality. They also allow for engagement through polls and other widgets that provide rapid input and make it easier to find links.
Instagram used to delete stories after 24 hours, but it now has features to organize them on your bio.
Use hashtags from your industry (but not too many!)
Consider hashtags to be road signs directing potential customers to your page. Hashtags organize and present content so that users may quickly identify (and follow) content that is relevant to them. Engagement is higher for posts that have at least one hashtag than for those that do not.
For the best results, use your industry’s hashtags sparingly. You can use up to 30 hashtags per post on Instagram, but just because you can doesn’t mean you should. Find and select the top ten in your industry, then include them in each post as needed. Adding a clickable hashtag to your Instagram bio is another hashtag strategy.
To stay up to date, follow the hashtags for your industry.
To prevent cluttering your image, use hashtags as the first comment in your post. Use both “big-hit” and more specialized hashtags (if you have a lot of followers) (fewer but more focused followers who are more likely to be looking for your exact services)
-Use your branded hashtag in every post -Add hashtags to your Instagram stories
Spend some time researching the finest hashtags for your business and using them on a regular basis.
Analyze your data.
All of your hashtag strategy and Instagram stories posts will be for naught if you aren’t also calculating the numbers.
To see how each post is performing, use Instagram’s analytics tools. Click “see insights” under each article to discover who’s reading your material, how they got there, and who clicked a link in your profile. The world of digital marketing revolves around analytics. Keep track of your numbers and delegate your tasks to them. To give your account a boost, you could try to buy Instagram followers or even buy Instagram likes.
Organize a contest.
Everyone enjoys receiving free gifts. Even if you don’t sell things, collaborating with another account to hold a giveaway (or coming up with your own innovative giveaway) might help you gain new followers and friends.
Make “followers-only” promos available.
Over 40% of Instagram users said they would follow an account only to receive a benefit. To attract new followers, offer discounts on services, free consultations, or any other incentive (and keep them engaged).