Let’s face it- in the post-COVID business environment, no small business can afford to ignore potential lead magnet sources. The ones they traditionally rely on- word of mouth, event participation, print media marketing, and others will never be able to give them the number of leads that you can get via digital marketing.
Many small businesses, who solely relied on traditional means of getting business, suddenly have had to shift to digital marketing. Some of them have taken to digital marketing without any prior experience in it or with the help of a digital marketing service provider.
Many business owners, who are not that well-versed with digital marketing, make many errors when it comes to choosing the right strategy to move forward. Here are some digital marketing tips that’ll smoothen the process.
Create and maintain a Google My Business Listing
Let’s face it, if you aren’t online on GMB, your business virtually doesn’t exist! You have to provide all the details Google asks you and encourage people to review your business. This is crucial as your listing is the first thing people see about your business.
Optimize mobile and desktop marketing
For many small businesses, desktop and mobile marketing seem to be the same. After all, they work on similar lines. However, ask your digital marketer how different they are from each other and how customers would operate them. Once you know how both operate, you can work towards optimizing your marketing strategy for both.
Host informational webinars
Everyone looks forward to learning something new from time to time. A webinar hosted on social media or Zoom can help you gain prospective customers who would generally buy from places they usually do. These events can help you know what your customers truly want, and how you can align your offerings to meet their expectations accordingly.
Do A/B testing for online ads
At one point in time, you will need to do A/B testing of ads or other creatives to see what works well. For the uninitiated, A/B testing means testing 2 or more ad sets creatives and seeing which one gives you the best results. As this is time-consuming, some people try to skip this step. Remember, this is an important step that will help you gain important leads.
Make your website conversion-centric
The whole point in developing a website is to get leads, isn’t it? Your website should be designed in a way that helps you get leads in as many ways as possible. You will have to work with your website designer, content writer, and graphic designer who’ll help you design a website that truly matters.
Create a potential customer email list
Every business should have a customer email list. Such a list could come from various sources- your existing customers, online leads, company brochures, and so on. This could be one of the best ways you could reach out to potential customers. Even those who may be interested in your offerings in the future could be approached if you have a customer email list. You could send newsletters, videos, and other relevant content to help your potential leads know what your business is all about.
Enhance your social media reach
The best way to get leads in the short term is via social media. It is safe to say, you will not find any business that is not present on social media. In fact, studies suggest that almost 70% of people expect to be serviced by businesses via social media.
Adopt video marketing
Of all types of content, videos offer an interaction that isn’t available on any other platform. Videos are always preferred as against reading paragraphs and paragraphs of text.
Though many established brands hire experts costing hundreds of dollars to create content, you can do so with minimal expertise, as long as your content is interesting enough for your target audience.
Final Thoughts
To survive and thrive in their respective niches, small businesses have no other option but to have a strategic digital marketing campaign. The leads that come their way will help to increase business to unimaginable levels.
