As predicted by industry experts, the pandemic has permanently changed the e-commerce sector. And the increasing adoption of technology has been playing a leading role in this change, especially virtual try-on technologies. Brands like Lenskart and Nike know that their customers don’t want to visit their stores physically. So, they are using virtual try-on to create an in-store experience. In return, it has helped them generate massive profit margins.
With virtual try-on tools like the Magento Virtual Eyewear Extension, shoppers can try out products before making the purchase. Almost all computers and smartphones support these tools, making them highly desirable to end-users. In simpler words, virtual try-on is a great opportunity for businesses to get closer to their shoppers and offer them a more realistic and personalized product presentation.
5 Undeniable Benefits of Virtual Try-On Technologies
Gone are the days when the biggest difference between online shopping and offline shopping was the trial of products. With the advancement of virtual try-on technologies and the inevitable rise of AR, this difference is no longer a problem for the modern consumer. Shoppers can now try out dozens of products within seconds and even receive relevant product recommendations.
In addition to being a useful tool for customers, virtual try-on is also a valuable source of information. Knowing how a particular product looks on the customer’s face will increase the sale, making more customers happier with the purchase. Here are the top benefits of virtual try-on technology:
- Minimize Return Rates
Product returns aren’t surprising, especially when shoppers are not able to shop straight from the physical store. When companies traditionally send products to their potential customers, they have to factor in the product return cost, which isn’t an ideal business approach. However, a virtual try-on solution can be used to minimize product returns.This is because of the “try-before-you-buy” approach that enables customers to purchase the right product for themselves.
- Improve Shopping Experience
You know, virtual try-on allows customers to see how certain products look on them. Before they actually buy the product, they have a clear idea about its size, shape, and look. Whether it’s a piece of jewelry, apparel, or eyeglass, shoppers have a sense of “touch and feel” with virtual try-on technology. Above everything, they have total freedom over product selection.
- Personalize Customer Experience
According to a study, 40% of marketing executives acknowledge that personalization leads to maximized sales, basket size, and profits. When you blend personalization with virtual try-on, you can allow customers to express their personalities and get what they want. The result will be a boost in the sale, as the study suggests above.
- Increase Conversion Rate
One of the reasons why virtual try-on promises an immersive experience is that it empowers shoppers to make an informed buying decision. It creates an interactive shopping experience, which is positive, memorable, and relevant to the customer. Eventually, the chances of attracting more leads and turning them into loyal customers become high. In fact, Shopify suggests that products with AR content have a 94% higher conversion rate. This figure exhibits the cravings of customers for AR-based applications.
- Stand Out from the Competition
Adopting virtual try-on solutions is an excellent edge over competitors, especially for retailers. It’s a remarkable decision that can help businesses establish a healthy customer base, which feels delighted while looking at your products. Strictly speaking, virtual try-on is a way of creating a strong bond with your customers, standing out from the competition, and attracting your target audience.
Virtual Try-On Solutions for Eyewear Products
Virtual try-on is a big boon for eyewear stores, helping them create a personalized eyewear shopping experience. Customers can try an eyewear product from various angles and make the right purchase. I mean, just look at Lenskart and VirTry. They are the perfect examples of successful brands using augmented reality to sell eyeglasses and frames. One thing is certain, the eyewear industry is changing, and so should you. If you run an online eyewear store, here’s something that might amaze you.
Magento Virtual Mirror Eyeglasses
Developed with great enthusiasm and years of experience, the Magento Virtual Eyewear Extension is a unique and dynamic eyewear solution for optical stores. It helps store owners display eyewear products according to the details entered by the customer. Your customers can easily try and compare eyeglasses on your website before making the final purchase. All they have to do is upload their image or snapshot with their webcam. Here are the top features of the Magento Virtual Mirror Eyeglasses:
- Gives real-time eyeglasses try-on
- Provides customers with accurate fitting of the product
- Works well with Magento 2 and its latest versions
- Displays hyper-realistic frames of different shapes, sizes, and colors
- Features real-time face and pupil recognition
- Allows customers to upload their pictures without any hassle
- Offers compatibility for different devices and webcams
Noticed how this plugin can make life easier for your customers as well for your store? What makes this plugin so special is that it has automatic face and pupil recognition. With its real-time detection feature, customers can take care of the fit of the glasses they have chosen. So, give it a try and let your eyewear business flourish.
Hope you are ready to implement AR-powered tools like the Magento Virtual Eyewear Extension for your optical store. Let us know if you need any help!