Quora is a question and answer online forum where people debates, share opinions, spread brand awareness, promote brands. This information-focused site at present has 400,000 topics on Quora. After Wikipedia, Quora is determined to be the second-largest library on the entire web. It was founded in 20099 by two former Facebook employees Charlie Cheever and Adam D’Angelo. As per Adam D’Angelo, quora is defined as:
“Quora connects you to everything you want to know about. Quora aims to be the easiest place to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you.”
Quora follows a credit-based upvoting system where answers get more exposure when people upvotes your answers. Business owners and marketers have started seeing Quora’s potential for building a wide network of people. It has become a popular site for building brand visibility and sharing knowledge about the company or industry.
Why More Businesses are Considering Quora to be an Effective Marketing Tool?
Quora has created a lot of buzz as a question and answer platform. You might wonder why people will choose Quora to get answers when they can simply get the answers from Google itself. The answer is pretty simple. The website organized by a community allows people to share their opinions on a particular answer. For business growth, it is essential to understand people’s psychology on a specific brand or issue rather than getting a Google-specific answer. It helps them to understand the common concerns and interests of the targeted audience.
Here is how Quora can help with the growth of businesses:
Aims for relationship building and customer interaction
Quora is gaining sensation as the new social media. Due to its user-friendly interface, it becomes easy to navigate answers that interest your business and interact with the users. The platform allows you to create loyalty recognition and build a deeper relationship with the users.
- Brand awareness
Quora also helps with spreading the brand awareness that is needed for your business. All love its unique social sharing feature combined with the question-and-answer format since it enables easy communication among the users. Members of companies participate in answering and questions with their real names, which improves the chances of more people knowing about the business.
Helps with acquiring search engine rank
When your answers to a specific question are based on the user’s query, it improves the chances of more people clicking on your answers. This way, more and more people get to know about the business, and it automatically acquires a higher rank in the SEO.
New content ideas
You can also use Quora as a research tool to determine the kind of content you should create. This platform gives you the clarity of what exactly people want to know or see. You will be getting topic ideas that are relevant to your business. You can use these ideas to create campaigns or better marketing strategies.
Network building
Quora has a vast user base from networking giants like Twitter and Facebook. When more materials of your brand appear on the web, more people start following you, thus expanding your digital eminence.
Establish yourself as a knowledgeable expert
You hold yourself up in a position of a knowledgeable expert. You will be posing as a reliable source that people can refer to whenever they look for valuable information related to your industry. This gives you an authority in your field and open doors to many opportunities. Nowadays, assignment based queries are rising high in Quora. Professional essay writers help students by giving on-point answers to the specific question. Along with that, they also use the platform with promoting coursework help services.
Enables to spy on competitors
Quora enables you to reach out to a wider audience by tracking all the latest strategies, offerings and USPs of the competitors. The information can help you with modifying or creating strategies that help you stay ahead in the competition. Monitoring what competitors are up to helps you figure out your next moves, helping you stand out from the crowd.
How Should You Use Quora to Improve Business Visibility?
Complete your profile
Quora allows you to create multiple bios, which fits perfect to each topic. You should also add clickable links to the bio. It should be both catchy and professional. It should be short since Quora only shows the first 50 characters of the tagline. Do not forget to mention the brand name towards the beginning of your post. It will bring exposure to your profile. Be active
You need to be active on your Quora profile to build your followers. When you are done setting up your account, you will be able to examine the content. You should read all relevant questions and answers; follow users who participate in discussions and upvote their updates. Upvotes appearing on your public Quora profile is a good way to show that relevant activity is going on. When users have upvotes and follow in their notifications, there are higher chances of getting followed back.
Share your expertise in other social media network
Quora lets you auto-share answers on other social media sites like Facebook, Tumblr, Linkedln, Twitter and WordPress.com. It helps up with building up your other accounts.
Analyze the stats to understand what works best
Quora offers free analytics, which lets you analyze the popular contents in terms of clicks to understand what works best with the Quora community. Quora analytics will help you review the most upvoted content within different periods of time.
Wrapping up,
As per the Huffington Post, you will find the most top brands to be discussed on Quora. There is barely any brand that does not have Quora mentions. It is the best platform for businesses to interact and communicate with others. The platform will help with building your brand and exposure. You can check all relevant questions, answers submitted by other members. You will also add your own details to the comments and even flag a question if it seems inappropriate to you.
From learning how people find your content to who is viewing your vote, the platform gives it all. This is the best social media platform to share company or industry-related knowledge.
AUTHOR BIO: clara smith is a marketing expert and is also an experienced hiring manager at one Consultancy Company in the USA. She is also a part of AllEssayWriter.com, where she is a professional essay writer.
