Facebook is the leading social media platform with more than 2.9 billion active users. Even Mark Zuckerberg didn’t realize what revolution over the internet he was bringing when he founded Facebook in 2004. Many marketers and brands recognized the value of Facebook as a social media channel. To achieve more, brands keep finding new ways, what Facebook has to offer. One effective method is to add Facebook Widget on website to get the best of it.
To distribute content and keep in touch with their customers, many brands and marketers use Facebook. Social media marketing strategy success will depend on engagements that typically include likes, comments, or shares. With the help of the Facebook widget, the users will start liking and sharing your business content which will increase its reach to a larger audience. Read this entire blog to know more about embed Facebook videos on website.
Efficiency Of Adding Facebook Widget On Website
Adding a Facebook widget to your website will help in bridging the gap between your customers and businesses. For your brand, it will act as social proof that will increase the reputation of the brand and engagement. This will eventually give a boost to your sales and conversion rates. In providing more engagement and authenticity to your business, Facebook is a prominent tool that also reflects the transparency of your business. In order to gain more attention in less period of time, adding a Facebook widget is a very smartly done marketing trick.
Types of Facebook widgets
A component of a website that pulls content from Facebook so that one can share their posts and grow their audience is referred to as a Facebook widget. Here are some important types of Facebook widgets:
1. Widgets For Embedding Posts
This type of widget for embedding your page feed is great so all of your new posts will automatically be added to a section of your website.
2. Widget For Liking A Page
Along with a like button, to embed the name and header of your Facebook page, one can use this type of widget. This will help to drive more Facebook followers to the website.
3. Widget for Page Events
Along with a list of your upcoming events, you can also embed your Facebook page whether in person or in virtual.
Methods To Add Facebook Widget On Website
On the website, embedding Facebook widgets is not a challenging task and neither does it require any technical knowledge. Follow these below steps to get the process done easily.
Step 1- Use Social Media Widget Tool
To automatically add your posts to your website, you will require a social media aggregator tool. Without you having to manually embed each and every post, this allows the post to be sent to your site according to your moderation rules every time you want to add something new.
Step 2- Select Facebook As Your Source
a) In this step, you have to select your source. Yes, you have chosen Facebook as your source, you will require to choose the content that you want to aggregate.
b) To fetch all the feeds, choose the connection type as Facebook Profile Feeds, FB Page Feed URL, Facebook Album, FB Page Mention, Facebook Reviews, etc.
c) For your Facebook Account, by filling up the required information, finish the step.
Step 3- Generate the Embed Code
You must generate a code from an Aggregator Widget Editor, it is essential before you start the process of embedding an FB feed page on the website. The steps are similar for all the website-building platforms.
a) Press the Embed Widget Editor button.
b) Choose one of the available website-building platforms like Squarespace, WordPress, Wix, Shopify, Weebly, Webflow, HTML, etc.
Step 4- Showcase Facebook Feed on Website
a) As per the need of the website, set the width and height of the widget.
b) Press the button “Get Code” and copy it to the clipboard.
c) On the back end of your website, paste the code and publish it.
Advantages of Adding Facebook Widget on Website
By adding Facebook Widget to the website, one can get several advantages. Such advantages you can read below!
1. Grow User Engagement and Interaction
By providing website visitors with more content to explore and making it look more creative, embedding the Facebook widget into the website is worth it. Even without leaving the web page, it allows users to explore your Facebook profile which helps in increasing user engagement and interaction with your business.
2. Develop Social Trust
The most trustworthy and authentic content is User Generated Content that acts as social proof for your brand. The loyal customers of the business will act as brand ambassadors. The visitors may see you as a user-friendly brand with the help of content developed by them. The content posted by users will help in attracting other users when they are in the buying decision-making process.
3. Raise Facebook Presence
The website visitors get a sneak into your Facebook presence with a FB feed on your website. In the long run, having a strong social media presence will help your business grow. After getting the sneak into your website, the visitors will have the option to like or follow your content which will lead to increased brand awareness.
4. Improve the Reliability of the Brand
To help your brand in displaying a trustworthy image to visitors, UGC is one of the most authentic and reliable content online. To build trustful relations with your customers, you can enhance the credibility of your brand with UGC. This will help to influence the buying decision of your customers as a result.
Over To You
To drive more potential customers to your website we have guided you above on how to add Facebook Widget on website that increases your website visitors time. This will help in increasing your sales conversion rates. Don’t wait too much and upgrade your website by adding a Facebook widget now.