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Digital Marketing:

In the past, people did their business in the offline market. They were selling their products in stores and this business was a limited business. This method cost a lot of money and time but in today’s world where technology has arrived and facilitated various stages of life like traveling, talking to each other remotely, and also facilitated business people.

Today businessmen are able to vast their business and introduce to the different countries of the world just with the help of digital marketing. You must have heard this name before because it is on the rise these days.

Digital marketing is a type of online marketing. It involves buying and selling transactions online through the internet. Yes! In digital marketing, you are able to buy or sell something online from your home or from anywhere you want just you need an internet connection.

The trade of digital marketing increases day by day because of its profitable and customer care policies. According to research, the annual increasing prediction of digital marketing from 2019 to 2027 will be up to 17.4% and the market will move up to 151.8 billion dollars.

There are several types of digital marketing we will cover some of them are below.

Social Media Marketing:

Large numbers of people on the Internet use social media platforms. Social media platforms include popular apps like Facebook, Instagram, Twitter, Snapchat, and WhatsApp, etc. The active people on this platform increase regularly and now reached up to 3.78 billion. Yes, that’s what you’re thinking, about 50.64% of people use social media around the world.

About 2 hours and 24 minutes is the average time in which users connect with social media per day. Now think for yourself if you promote your business on this platform what would be the result? Definitely this helps you to boost your business to many people.

Now the main question in your mind is how this platform will help you? How this will work? So the answer is simple, when you run your business in the traditional way you use to put up posters in different places to promote your products, just nothing else Social media does the same thing. They promote your products through ads on different social media pages.

You can make your profile on different platforms of social media free of cost but for promotion of your company, you need to contact a digital marketing company. They will help you in promoting your company.

Influencer Marketing:

Are you in search of the best way to promote your digital business then Influencer marketing is the best choice for you. It promotes your business on social media platforms like Instagram and Facebook. If you want to sponsor your company you need to contact influencers and they will help you to run your product or your company on their page.

An influencer is a person or a group of people who motivate their fans to take action on your products and an influencer promotes your product through their fans. Three main social media networks you should use for influencer marketing Facebook, Instagram, and Snapchat. And if I choose only two then the option would be Facebook and Instagram because these two are very popular and common nowadays.

With Influencer marketing, the first thing you need to know is if the fans are not relevant it would not do well so you need that content that must relevant to your supporter. If you are not leveraging influencers in a positive way in which they are related, it is not gonna help. One important thing when you want to done your payment then pay through negotiation don’t go through agencies because it cost you double and triple.

Search Engine Optimization (SEO) Marketing:

Are you in search of traffic on your website then SEO is the best option it will help you to increase the traffic on your website. If you have done research on how to increase traffic to your website, you have probably seen everybody talking about “Improve your SEO” on your site we can estimate that how important is this for your traffic SEO stand for Search Engine Optimization.

Content Marketing:     

Content marketing is the category of digital marketing. We are aware that content marketing is still one of the reasonable and most useful ways to get targeted visitors to hire your website on a regular basis. A lot of people use content marketing for the promotion they promote their YouTube channels, websites, and more because it is at a reasonable price.

Email Marketing:

Email marketing offer the best option that now you can directly link with the customers through email. In the email marketing companies are able to send the message to a group of people.

Email Marketing is relevant to both model business to business marketing (B2B) and business to consumer marketing (B2C). In this marketing, you can promote the products through email.  

Pay Per Click (PPC):

Pay per click is also a good option for you in this marketing you promote your products through ads and pay only when the visitors watch the ads.

It is a way to buy visits to your site rather than attracting them organically.


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By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.