video marketing

In this era of technological advancement, there is an exponential increase in video content popping up on the World Wide Web. And, there is no sign of it slowing down. From creating webinars to adding short videos in landing pages, a video marketing strategy has become necessary if you want to engage the targeted audience to make a strong online presence and boost sales.

Here are some advantages of video marketing:

It saves a lot of time

Making an interactive yet short video clip doesn’t require a lot of time, especially if your designer has adequate experience.

On the other hand, writing a compelling blog or an article needs sufficient time to edit and review.  You have to check the length of your article through character counter and all this process requires both time and attention.

It is reasonable

Creating aesthetic and vibrant videos can be budget-friendly as compared to producing an ad or a press release.

It improves ranking

If your videos can attract a significant audience, your targeted keywords will surely improve in the search engine results page.

It grabs attention

Often people love to see the visual representation of the products and services rather than reading boring articles or blogs.

As we head into 2020, here are some useful methods to incorporate compelling videos into your campaigns.

Add videos in Landing Pages

A survey conducted by a prominent marketing technology company in North America found that adding short clips can boost conversion rate by 85%. Moreover, it is an efficient approach to improve keyword rankings since the latest Google algorithms are progressively highlighting websites that contain visual content. On top of that, it will let the audience share your stuff while building loyalty and decreasing the bounce rate.

Articles and Blogs

Blog posts and articles are as valuable as a landing page. Suppose you want to reach more visitors. In that case, it is best to hire reliable digital marketing services that can film your content instead of writing it. Moz, a famous all-in-one SEO software suite, revealed that posting videos with blog images and text can significantly increase the audience by 3x.

Emails and Newsletters

Video marketing ultimately helps you fulfill your objectives and goals. For instance, your purpose or motto is to promote a new product or service, offer a discount, or you want the audience to sign up for a newsletter? You can do all these things by making an interactive video. You can also use email to give a preview or teaser of a longer video on your landing page. So once you have decided what you’re promoting, it’s time to start shooting videos.

Point to ponder:

There are several email clients such as Gmail, Yahoo, Outlook, Apple, and Hotmail. However, some of them don’t support the requirement of adding videos in emails or newsletters.

On the other hand, some popular email newsletter services like AWeber and MailChimp allow you to share a video using screen capture and to link the image to the original content. In this way, a user can click on the image in the email and can be successfully directed to your footage.

Social Media Platforms

A robust digital marketing strategy also includes marketing videos on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Some popular topics you could firm for social media include:

  • How-To
  • Dos and Don’ts
  • Product Reviews
  • Q&A’s
  • Events
  • Interviews
  • Unboxing (if you have a tangible product)

It is crucial to remember that each social media network has set its own rules on how long your videos can be. Let’s have a look:

  • Facebook enables you to post a video that is up to 4 hours long.
  • Twitter offers a 2-minute video.
  • LinkedIn allows a 10-minute limit.
  • Instagram provides you one minute for the post, 15 seconds for a story, and up to 1 hour as a live video.
  • Snapchat has a 10-seconds limit.

Don’t forget to optimize your videos for each social media platform. Although it is not possible to cover every forum out there, the stuff mentioned earlier would surely give you a clear understanding of using the video marketing strategy in 2020.

It doesn’t matter what you are producing or selling; the main thing is storytelling. It would be best if you described the most authentic and compelling stories about your products and services. Moreover, suppose your business needs assistance with digital media marketing. In that case, it is advisable to hirea proficient service provider who knows how to implement useful marketing strategies to increase traffic and sales.

Working with a reputable digital marketing company, clients feel comfortable and satisfied, realizing their online marketing is in loyal and caring hands. In this way, clients can concentrate more on developing their business with peace of mind. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.