If you plan to run an influencer marketing campaign, you have many aspects of the campaign to think about. Before even planning to run your campaign, you have many questions to answer-
- When is the right time to run the influencer campaign?
- What should its theme be?
- Which influencer should I hire?
- What are my resource constraints?
- On which social media platforms should I run the campaign?
- How many sales volumes should I provision for?
These questions require a lot of planning, brainstorming, and careful execution to answer. Those new to the entire influencer marketing process may not be able to answer any of these questions.
You will need the help of a third party if you want to see good results for your influencer marketing campaign. You will need to take the services of an influencer marketing platform.
Considering the thousands of people online who claim to be marketing influencers, these influencer marketing platforms or influencer marketplaces can help you with your entire marketing campaign and help you reach your business goals.
Here are 10 influencer marketing platforms that are worth the investment
This was formerly a service that helped bloggers monetize their websites. It is now one of the biggest influencer marketing platforms where you can search influencers by niche, audience size, locations, and other filters. ACTIVATE helps you manage and track the entire influencer marketing process and charges you an all-inclusive fee for it.
This service specializes in micro-influencers for small and medium businesses. This is an influencer marketplace that connects relevant influencers with brands. The brands can compensate influencers in cash or kind while giving discount codes for the service. Dealspotr considers itself to be the ‘LinkedIn of Influencer marketing’.
A platform for all types of brands, it offers three main campaign types- the Bounty campaign that sends offers to all relevant influencers, where interested ones can respond- saving time and money. The ‘AI match’ uses the power of Artificial Intelligence to make you a custom-made campaign that gets you conversions besides a standard campaign type that lets brands manually choose their influencers. Besides these, there is also a popular ‘Full service’ campaign that helps in the entire influencer campaign with a one-time fee.
Quikplace puts the brand’s fees in escrow till the campaign ends, ensuring complete transparency. Quikplace manually checks millions of social media accounts to find hidden gems that can help brands achieve their marketing goals.
This is an unusual one. Here, the influencer sets his price ( or you negotiate with him) and the services he will provide, while the brand pays a flat 15% fee on whatever amount is agreed upon by the two sides. Brybe also allows influencers to bundle services, which it calls ‘brybes’ for brands to choose from.
This service is focused mainly on nano and micro-influencers. It mostly caters to the needs of small and medium-sized businesses. In other words, Brybe is an influencer marketplace, just as how freelancers work on Upwork and other freelancer marketplace websites.
FameBit connects popular YouTube influencers to brands who would find any of them a perfect fit. Acquired by Google in October 2016, FameBit lets brands choose from many influencers who put forth their proposals, they charge a 10% fee on the transaction between the two. FameBit is unlike other influencer marketplaces, it helps influencers find the right brand. To join, influencers need to have at least 5,000 organic followers.
If you want to be doubly sure about a potential influencer’s credentials, Fohr is the place to be. Here, brands and marketers can scout for the right influencer that matches their brand’s identity. Ideal for all businesses, Fohr even does campaign management if you are willing to shell more than $5,000. It helps you track every metric on its platform. Till date, it has vetted more than 80,000 influencers.
AspireIQ is a full-service influencer marketing platform with a database of more than six million influencers. AspireIQ’s services aren’t just limited to influencer marketing, they will even let you hold brand events, get customers to review you, and much more. AspireIQ is compatible with most social media platforms except TikTok, LinkedIn, and Pinterest.
Targeted for large brands, CreatorIQ consistently vets the influencers on its platform to check for genuineness. Currently, it has more than 15 million influencers signed up on its platform. For easy vetting by brands, it’s Artificial Intelligence-based algorithm gives each influencer an ‘integrity quotient’ which helps you know how genuine an influencer’s audience is (or is not).
Upfluence uses the power of AI to trawl social media platforms checking for genuine influencers. This does not mean they have a limited number of influencers. In fact, they have more than 3 million influencers registered on their platform. They also comb through social media websites to find marketers the right influencer. The best thing about Upfluence is that it monitors every aspect of the influencer marketing campaign in a user-friendly way.
A more of an ‘influencer auditing tool’, trendHERO helps brands find influencers based on the sponsored posts they put out. This also means brands can keep a good watch on their competitors. TrendHERO has a database of more than 80 million influencers which it regularly vets and allows marketers to check for authenticity. One big disadvantage is that it works exclusively with Instagram influencers.