The planning of a business help getting the success chances more than the regular chances. The plan is made to have the capability of achieving it. The business lead generation plan helps to get the right traffic, Clients for the business. Let’s look at how we do the planning’s.
Lead Generation Plan
Generating quality lead is our aim as our lead generation plan moves around the following aspect:
Website
We generate lead via the website. The website’s layout is maintained to turn into clicks, and then clicks turn into the sales lead.
Networking
The other way of generating a lead is networking. We have aligned with multiple PBN networks such as guest posting, blogging and other personal websites that provide us with the information form their data bank.
Social Media Pages
We get direct traffic from social media platforms such as Facebook, Twitter, and Instagram. The most leads are generated from Facebook as nowadays it has to turn into the data centre bank.
Other Form of Advertising
The other from generating leads is
- Text messages
- Referral System
- Telemarketing
- Google ad-sensing
- Effective advertisement
- Public Relation
- Database marketing
Advertising
Referrals
Our company provides 5% discount on all products bought by a customer if they post an online check-in on Facebook. Every customer is given a card which includes their name and contact number after their purchase. On showing this card at the second purchase time, they will be awarded a 5% discount. Upon online order, our company offers 7% discounts on all products.
Reviews
We always request customers to give positive reviews on our google my business platform and all other social media platforms if they are delighted with the product they have bought. This way, we are helped with getting the right customers in our stores and online.
Word of Mouth
The other main factor important for our company is the word of mouth that customers give to the guest. Having visitors, their place will make our customers talk about our furniture when asked by their guest.
Lead Conversion Plan
Our lead conversion plan ensures all our employees sitting on-call or online have complete knowledge of our products and the company. All employees will be trained by the training and development department to make their attitudes very polite and convincing towards the customers.
Lead Conversion Target
Each employee needs to maintain a minimum conversion rate of 60% for the leads they take.
International Expansion Plans
Our plan to expand into the international market is by firstly licensing our products to local furniture suppliers in the Uk. Once we get a positive response from our product supplier, we will export our products as the brand itself. This will help us launch a tested product, minimizing the risk for the company. Similarly, we will expand our products to other different regions around the globe.
Following are the ways by which we will be able to get the right targeted customers for our brand:
- Attractive layout of the website
- Creation of social media platform
- Content marketing via social media platforms
- Different marketing strategies
- Giving voucher and coupons
- Direct mails
- Other ways to get the target market
Service Experience
Concerning the satisfaction of the customer, we give priorities to each customer equally. The only way to keep customer loyalty towards the brand is to provide them with value by having a pleasant experience. By giving the customer the product experience better, the customer will ultimately stick to the brand and never think of moving towards the brand.
Loyalty Product/Service Offerings
We have a variety of offers for our loyal customers. We will be providing them with loyalty cards in which they will have several discounts and offers. Upon showing this card.
• They will be able to benefit from a 10% discount on their total bill.
• Gifts for their Children
• Free Delivery
• Free Website subscription
Customer Retention
Customer retention is one of the main factors for company growth. We have ensured our employees are well trained for their customer service and make sure of retention. Each employee is paid a commission on each sale closed to keep them motivated. They are then paid a double commission if a customer comes back to the same employee due to his service excellence. This is how customer retention is promoted and ensured in the business.
Summary
The article is all about understanding how a business has the plans for generating the lead, getting the know-how on the aspects that will be used as a networking or the forms of advertising. The element from where we will be generating the right state of the traffic for the business. This blog is not only limited to this aspect. We include the service experience and the conversion rate that will be exacted from the lead generation planning’s. Last but of course not the least there are Best Online Business Tools that helps in making the business planning’s more with having the accuracy of the results.
