Social Media Marketing has become much more of a science than an art. It involves a circle of activities or processes to reach a certain goal. The ultimate goal of social media marketing is to spread brand awareness and promote your product or service to convert a target audience into buying customers. Because of its potential, social media marketing services in Watford are becoming more and more popular to help businesses reach more customers globally.
Thus, it is important to understand the social media life cycle as it would give you a closer look at what’s happening and help you determine your strategy on every stage of the cycle.
Stage 1: Identifying Target Audience
The social media process begins with identifying your target audience – who are they, where are they, what do they do online, why do they do it, and how does your product or service relate to them? Apart from knowing their preferences, you must also need to identify their restrictions.
Stage 2: Marketing Strategy
Once you know your audience, it’s much easier to create your blueprint on how you will target them – that blueprint is your marketing strategy. It is the process of reaching out to them and making them aware of your brand.
Stage 3: Content Creation
Then comes the fun part where you create and develop your content. Will it be in a form of texts, images, videos or infographics? In this phase, you solidify your content based on your marketing strategy. In what strategy will your target audience most likely to respond?
Stage 4: Choosing the Platform and Tools to Use
Apart from knowing your target market, you also need to determine the apps they use. This will be the platform you will use to create and post the contents you created. And to help you monitor and measure these, there are also some helpful tools that you can use.
Stage 5: Implement, Track, and Measure
During implementation, you will need to begin to track and measure the responses that your content gains from your target audience. Then, you align the interactions with your goals. In this phase, you will be able to recognize some strategies that work.
Stage 6: Adjustments
In this stage, you may need to adjust your content according to the data you gathered during the implementation stage. It is a continuous stage as it may need at least 6 months to a year to build up a significant amount of data that would tell you if your social media marketing is making the desired impact on your goals.
Stage 7. Listen to Feedback
Listening to customer feedback will help you determine if you need to start to stage 1 again and consider the following questions: Are there new markets relevant to your social media marketing? Are you now capable of expanding your target audience? Is there a need to change the strategy to reach them? Is there a demand to update or create new content and use a different tool or platform?
Then, you implement, track and measure it again. The cycle goes on.
This marketing cycle, especially the development of the strategy stage ensures that you are meeting the right audience on the platforms that they are on, with the content that they like. It also saves your marketing team a lot of time by knowing what content to create, where to post it and why you are posting it.
