business development rules

According to profound business owners from all over the world, developing your business is probably the fastest way to make it grow and thrive. Then again, small business development can be exceptionally time-consuming too. The process requires planning, focus, stamina, and perseverance. If you can do it properly, you will gain big dividends, but mistakes will cost you dearly.

Now, you may be thinking that you should follow the development rules that form the foundations of large business organizations. If yours is a small business, then it won’t work. Nevertheless, a few business development rules are common to both small and large businesses. Here are a few of them.

Recognize your competitors

As a business owner, you should never restrict yourself knowing the names of your competitors only. Among small business development rules, one is about evaluating the offers made by competitors. It’s the only way to separate your company from the rest. You should never let your competitors define you. 

For that purpose, you must define everything that differentiates you from the crowd. It pays to work obsessively on this differentiation. It can prove to be the most powerful business development tool.

Value addition and trust-building

Agencies that conduct large scale app development never aim for the wallets of their clients but their hearts. You should do the same. Business growth comes from adding value to relationships with prospective customers and existing ones. 

You can do it by bestowing information and knowledge upon your customers. You must play the role of an advisor both before and after the sale of a product or service.

If you can stick to this mindset, then you will be able to build trust and goodwill. These two are the calling cards for business development. It takes time to do so. After all, people never believe what to tell them. 

They also don’t care what you show them. They will only believe what they choose to. With time, you will build a public persona. The actions that you take will influence what people believe about you.

Using testimonials wisely

Among large scale app development rules followed by app development firms, one is about the testimonials. They are a crucial part of establishing credibility during the initial stages when you bring in a new prospect. Experts say that the one-size-fits-all approach isn’t appropriate for testimonials. 

You should consider tailoring your testimonials to your prospective targets. Also, you need to be aware of inundating your prospects with a massive number of testimonials. Otherwise, you will appear to be someone who protests too much. You must use authentic testimonials that resonate with the truth.

Keep tabs on online reviews

Organizations that provide large scale web app development service always keep an eye on reviews that they receive from their clients. Every client or customer also does the same before dealing with any company. 

According to research conducted in 2015[1], 92% of consumers read online reviews before buying anything from local companies. Furthermore, 80% of those consumers put their trust in online reviews as much as personal recommendations. 

That’s why you should set up Google Alert for your company to monitor and respond to the feedback you receive whenever necessary. It’s a process that allows you to show that you care about your business and the people who buy from you.

Don’t hesitate to ask

Once you get in touch with your prospect, submit proposals, conduct all due diligence, and follow-ups, you shouldn’t hesitate to ask for the business. You don’t have to complicate the proposal. The approach should be simple and direct. 

It displays your confidence in the value of your services or products. It’s a refreshing tactic for online business development. It even allows the prospective client to decline the offer. If you find out that the client isn’t willing to do business with you, then you can use your energy to win the favor of the next potential client.

Tend to your website

Tending to your website is another one of the business development key factors. Even small businesses have websites these days. You should check to see if your website appears old or not. Everyone wants to see a visually appealing website nowadays. 

Customers will surely visit your webpage before getting into the thick of things. Researchers[2] found that 84% of prospective clients check the website of a business. If your webpage appears outdated, then you’ll keep missing opportunities. At the very least, you can a video to inform what you do.

When it comes to content, your website won’t be a chartbuster if it doesn’t say anything apart from who you are and your products and/or services. Hence, you should reward your visitors with free resources for information and knowledge. 

You also provide them with the tools they need to succeed. Your purpose would be to make it easy for them to share the resources that you provide with others without filling out forms, dealing with pop-up windows, and other disturbing interruptions.

Hone your skills

You will find that app development companies are available by the dozen these days. Among them, one reputable web and app development company suggests business owners hone their skills in business development. 

You have access to numerous convenient options to develop your skills in this particular area that brings success. The business development tips given above are effective for both small and large businesses. If you can implement them, then your small business can compete against MNCs proficiently.




Authors Bio

At the center, Moon Technolabs Pvt Ltd – one of the top mobile app development companies is driven by the vision, sharpness and flourished under the leadership quality led by none other than the founder & CEO: Mr. Jayanti Katariya. Managing requirements and serving productive results to entrepreneurs. 

By Anurag Rathod

Anurag Rathod is an Editor of, who is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.